Archive for September, 2006
September 30th, 2006
Email: hello@liberatemedia.com
Tel: 07900 886 791
September 30th, 2006
Email: hello@liberatemedia.com
Tel: 07900 886 791
Liberate Media hits the headlines
September 29th, 2006
Today marks Liberate Media’s first inclusion in trade magazine PR Week.
It’s good to have the message out there, through both traditional mediums and via our own networks.
For those that don’t have a PR Week subscription, I’ve included an overview of the article below:
Ex-Midnight pair launch tech firm
"Lloyd Gofton and Wendy McAuliffe have left Midnight Communications and launched tech agency Liberate Media.
"Their outfit debuted this week with client, European online marketing specialist AdLINK.
"Gofton was head of tech at Midnight, where he worked for four years before leaving in August…
"McAuliffe is a former tech editor at New Media Age, which she joined in 2002. She left in 2004 to work as a consultant at Midnight, which she left last month…
‘We are looking to the tech and digital industries, using new media such as social networking and blogging’, said Gofton."
…
PR Week
September 29th, 2006
Two days of showing and partying saw ad:tech London come to a close on Thursday afternoon. It was a good event, enjoyed by many, judging by the overflowing public houses around Olympia on Thursday night!
We at Liberate Media spent our time looking after press briefings for AdLINK, with the likes of Media Week, NMA, Revolution, WSJ, Financial Marketing and B2B Marketing, with a few more to follow. Of course we also managed to get around the show and catch up with contacts both old and new. Thanks to all of those who took the time to see us and wish us well.
Although opinions were mixed on the business aspect of the show, no one could deny it was an excellent networking event and an assortment of seminars and panel debates also offered expert learning opportunities.
It was pleasing to have some solid conversations with many exhibitors, and visitors alike, about social media and the future of communications. It’s good to see some of the industry players beginning to develop their own social media networks, but obviously there is a long way to go.
It was also interesting to see a good showing from US exhibitors and the usual mix of tactics to pull you onto stands. Personally, a genuine interest in the subject area and knowledge beats mouse mats and competitions, but each to their own.
The conversation around the decline of the trade show will continue, but can a buoyant market, such as Digital Marketing, reverse the trend and put the trade show back at the heart of this sector? Time will tell.
Liberate Media debuts at ad:tech
September 26th, 2006
Can ‘glossy’ save magazine sales?
September 26th, 2006
In an period of magazine and newspaper circulation decline, it is surprising that women’s glossy Marie Claire has this morning announced a rise in its cover price. The November issue has been redesigned to become even glossier, but the new look will cost the consumer £2.90 instead of £2.70.
This begs the question, is glossiness enough to prevent an ever increasing magazine sales slump? It’s an interesting approach, but will it be enough to keep its readership and justify the price hike? Surely it’s no longer about look and feel, and more about price and convenience.
The news resonates with Liberate Media as we’ve just completed a proposal for a company that helps others to provide online subscription content. As leading publisher brands are looking to move their content online, Marie Claire is clearly bucking this trend. It will be interesting to see the impact this has on its circulation figures.
Liberating our online identity…
September 24th, 2006
For months we’ve been debating the benefits of a company website versus a blog for our online offering. We were planning to combine the two, based on the theory that some might prefer the traditional approach. However, if we did this, how would we be able to demonstrate the power of social media that we are so keen to prove to our PR clients?
So we have decided to put our money where our mouth is and trade solely off a corporate blog. It’s an experiment that we hope will be successful, and enable us to interact more easily with those visiting our blog who are interested in finding out more.
From a PR perspective, the Internet has opened up a range of new media channels that we are keen to research and exploit. We believe the growth of social media in particular, where citizens are creating and sharing their own news online, is unlocking exciting PR opportunities for organisations of all sizes. It is now more important than ever for businesses to be aware of who is talking about them online, what is being said and how to reach them.
Our goal is to be at the forefront of this change, creating a PR agency that understands and embraces new channels of communications. We welcome your comments and feedback along the way.