Archive for January, 2008
Could Facebook be the key to re-building parent/children communications?
January 31st, 2008
The older generation is moving in on the hi-tech, online world and the under-30’s are not impressed, writes Martha Irvin from the Courier Mail.
The crux of her post reads that oldies are getting in on the social neworking scene, and the kids don’t like it.
This story rings true of a cousin of mine: a 20-year-old who likes fasion, music, designer clothes and her privacy. You know the type! Her only problem is she accepted her 40 something mum as a friend on Facebook! Her private life isn’t private no more!
The fact of the matter is that online social technology is getting easier to use and fast become accesible to people of all ages. What we are currently seeing is a generation split, but what’s interesting is the potential of social networks to re-build broken parent/child relationships.
Is Facebook becoming an earpiece for parent-child communications, instead of the dinner table? Are children more likely to listen to their parents in a trendy social network environment?
Maybe listening to you parents in a online environment is less confrontational and easier to digest. Let’s hope it brings families closer together… it might end up like the good old days when you sat around the wireless as a family waiting for latest radio play to be aired (before my time of course!).
Chinwag: Fishing in the digital media recruitment pond
January 30th, 2008
Or should i say puddle…
Some of the Liberate Media team went down to Chinwag last night to get to grips with the digital media skills emergency and it seems the problem maybe worse than we had first suspected.
Sam Michel, Chinwag’s Founder and MD, kicked off the evening by sharing the results of the Chinwag skills survey, with some rather alarming stats such as ‘97% of digital media organisations find it difficult or impossible to attract digital people’…Ouch, and i’m afraid the outlook didn’t get much brighter.
There were many good points raised on the evening both from the panel and the floor as to why this is occuring, so i’ve summarised my top three below:
- The digital industry cannibalises itself, especially in our recruitment. We don’t look to other industries to recruit and we don’t think of transferable skills. This means an ever shrinking pool of talent is being sucked dry by an ever increasing roster of potential employers. Simple demand and supply.
- There is a lack of training and education for those wanting to get into the industry. Academic media courses are, in the main, run by those without specialist digital knowledge, so the graduates that are coming out simply aren’t up to the job. And even if the courses are up to scratch the industry changes so fast that within the three years taken to complete a course, the teachings are out of date.
- There is no body, force or will to face these issues head-on and promote the industry to other sectors, or - God forbid, make it seem an interesting and worthwhile place to aspire to be. Last night there were calls for a digital media recruitment body, calls for the IAB to step in and calls for help from just about everyone - even the recruitment agencies.
Add this to the issues of no time to recruit and according to Matt Alder, head of digital at Barkers, only 10% of digital jobs actually being advertised, and you can soon see why we’re in this mess.
For me, the problem is routed in the issue that the digital media industry doesn’t look, recruit or even engage outside of the industry, which is shocking - yet obvious when you think about it. We are insular beyond belief; other industries promote themselves and flutter their eye lashes at potential employees without a second thought, so why should we expect our industry to continue growing without some investment in people.
Why shouldn’t we look at transferable skills? Some already do and at Liberate we’ve already looked outside of the industry to recruit, and the results have been both eye-opening and rewarding. Having a new perspective on the industry is very powerful.
The time for procrastination and blame has passed. In times of crisis only action will turn the problem around, and we’re going to have to make some serious changes to open ourselves up to the type of candidates we want. In Liberate’s cases that’s - senior and experienced digital communicators, just in case you were wondering!
We’ve already got a plan in place and you’ll be seeing the fruits of our labour both on our site and reported via our blog. We are going to be embracing digital marketing to assist our recruitment targets and doing what we do best, which is communicating and driving results.
Watch this space.
Social Media And Web 2.0 Online Resource And Research map
January 29th, 2008
At Liberate Media we feel strongly that social media should be free and accessible to all. A big part of social media is being able to access information/stories/videos photos etc, take that content, and place it and share it where ever you want whenever you want.
Which is why Liberate media wants to give something back and show that there are a couple of PR companies digging trenches and filling the sandbags! We are going to share our research work into social media and web 2.0 over the last 12 months with you.
There has been a lot of talk recently about how PR folk just don’t get social media, don’t know what it is, don’t know how to harness it and don’t know how to measure the results. This is true to some extent, but for us a new form of communication is always at the forefront of our thinking. So to help our fellow PR professionals and anyone else who is interested in social media and web 2.0, please take a minute to check out our archive of posts. You might even learn something!
The archive is set out by topic, and in each topic there are relevant posts for that heading. It will make more sense when you actually look at it. New headings are added all the time and a round-up of new links added will feature in a blog post every Friday (make sure you subscribe to our blog to you don’t want to miss it).
VIEW THE RESOURCE/RESEARCH MAP HERE:
The code for the map is below - please feel free copy and paste this and embed this into your blog.
<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”http://www.glinkr.net/site_media/DebateMapClient
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>
If you have any more ideas on how to improve the resource, research archive or think any headers are missing, or would like us to add any relevant posts, please get in touch.
Not the Social Media Press Release…but the Social Media Video Release
January 28th, 2008
At Liberate Media we have been closely watching the progress of the social media press release (SMPR), but after an initial debut by Shift Communications, progress has been slow with only few notable exceptions.
As part of our ongoing social media research and development, we recently came across a site called Asterpix, which we felt offered lots of potential for PR. Asterpix has a wealth of sharing options, such as the ability to embed your interactive video directly into your website or blog, use the ’share’ button on the player or website, and functionality to copy and paste the video URL link into an email or instant message. This makes it a perfect social media platform.
The premise of the site is to make videos interactive, so the user clicks highlighted links embedded at relevant points in the film, which open in a new window (additional information). This we felt was the next stage for the SMPR.
We decided to test the concept of a Social Media Video Release (SMVR) on our new company website, which launched last week. Each of the company directors filmed a video biography, and sourced additional online links referencing the credentials they talk about. These resources included visual cues for Flickr and LinkedIn, as well as downloadable photos that we hosted, and a PDF script for accessibility and fact checking purposes.
Their profile videos were filmed with a basic handheld video camera, and edited using open-source software. This was to show that the process is accessible to any one with a little imagination.
Our trials were so successful that we pitched the idea to our client iCrossing (formerly Spannerworks in the UK) for their re-brand announcement. They very much liked the idea but wanted a more polished finish, and more in-depth additional information. The resulting video is here.
We are monitoring the results of the iCrossing SMVR very closely, which we will feedback through our blog, so look out for a case study to follow. We are also asking journalists for feedback. Please take a look at the videos and let us know your thoughts. All feedback is welcome to take this inventive idea to the next step.
Liberate Media relaunches in WordPress
January 25th, 2008
This week, the Liberate Media website relaunched in WordPress.
The old website was little more than a year old, and had received very good feedback…but over the past six months in particular we had realised the need for a website platform that could grow dynamically with us, and respond better to the socially networked environment that we’re operating within.
The decision to use WordPress was an easy one. Not only is it a very cost-effective way of building a new site, but if offers some great functionality including:
- The ability to easily add and update pages
- The control to administrate the site ourselves
- Easy integration of third party plug-ins and software
- Tools to password protect areas of the site
- Better search engine visibility
- Freedom to import embedable content on the fly such as videos, podcasts, games etc
WordPress is a social media platform, and in today’s digital age, it’s crucial that we’re transparent about our presence online and the conversations we’re engaging in. The ability to do this leaves an important digital footprint for the company.
Please take a look at the new site in your own time, and let us know what you think. We hope you feel it offers a breath of fresh air within the PR industry in particular. If you’re interested in finding out more about WordPress, please get in touch.