Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.

Archive for February, 2008

Blogging: is it becoming a propaganda tool?

February 29th, 2008

‘Propaganda’. Now that’s a word I haven’t used for a while. Probably not since my politics A-Level! But yesterday’s report by US blog the Drudge Report, of Prince Harry’s stationing in Afghanistan, has brought to light the propaganda influence a blog can have.

Tonight Jon Snow is referring to events over the past 24-hours as a “propaganda war”.

Without wanting to state the obvious, the shocking reality of the situation is that one blog report, which ignored media censorship rules, has led to Prince Harry being flown home from Afghanistan. Public opinion is very divided on whether Druge should have published the classified information or not, as it would be on such a highly contentious issue…but for me what’s more concerning is the political power a single blog has managed to achieve.

The potential for abuse is deeply concerning. The uncensored openness of the blogosphere is what makes it what it is, but are we heading for an abuse of that freedom? If blogs of influence begin to harness the power they have within their network, and use it for the wrong reasons, that could take us to a very bad place…

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Best weekly round up of social media and web 2.0 resources / news for week ending 29th Feb 2008

February 29th, 2008

Below are new the links we have added to the Liberate Media resource page,

If you want to add the Liberate Media resource map to your own blog, please copy and paste the code below:

<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>

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UK earthquake statistics from Twitter analytics and search tools

February 27th, 2008

Like most people in the UK I awoke this morning to hear the news of the earthquake in Lincolnshire, which was felt as far as London.

After my blog post yesterday about must-have Twitter tools, I decided to try some of them out to measure conversation around the subject of the earthquake, focusing particularly on search and analytics tools.

  • Here are the results from twittermeter using the keyword: earthquake.

Earthquake stats

  • Over 5000 tweets about the earthquake were found at terraminds.
  • A Tweetscan also confirms a high number of tweets about the UK earthquake, and the results can be found here.
  • Here is the Tweetmememe page with one of the top items being the UK earthquake, with Twitters claiming the news broke on Twitter a full 20 minutes before the BBC reported it.

twitter news first

  • Finally we have a TweetVolume graph which shows keywords and how often they appear on Twitter. The keyword ‘earthquake’ was featured 1640 time.

twitter volume

So it looks like Twitter has got the march on its bigger news rivals in terms of breaking news . Citizen journalism is evolving fast!

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The complete ‘must have’ Twitter tools list

February 26th, 2008

Over the last year or so Liberate Media has been creating a social media and web 2.0 resource/research page. When we first started creating the resource Twitter was non-existent, but now its probably the category that’s updated the most!

Twitter has been going crazy over the past 6 months and I have noticed that people with dual blogging/Twitter responsibilities are tending to tweet more rather than updating their blog. Is blogging so last year? Well that’s a separate conversation.

However, check out the compendium of links below, as there’s probably something there for you!


TwittyTunes – Allows to post your currently playing songs to Twitter with a click. As a bonus, you can also post the websites you’re visiting, videos you’re watching and more!

More Firefox twitter add-ons here.


twitpic – share photos on your Twitter stream.

visualtwitter – pictures sent by Twitters.

Search, statistics and analytics

Tweetscan – Real time Twitter search and scan.

Twemes – search Twitter by tags.

Basic twitter search goole search

Twitstat – Twitter analytics is a social database, comprised entirely of tweeters

Terraminds – Twitter search.

Tweetmemetakes the clutter from Twitter and makes a meme tracker.

Produce some stats from your Twitter feed and present them with the Google charts.

Tweeterboard – This is a list of the top 100 people tracked by Tweeterboard based on their reputation score.

twitterbuzz -TwitterBuzz shows you what people are linking to.

tweetvolume – words or phrases and see how often they appear in Twitter in the form of a graph.

twittermeter – Enter a word or phrase and receive a timeline graph


Twitterfeed – feed your blog to twitter.


Twitter mail - a TwitterMail email address. For instance If you send an email to that address it will be posted to

Comics / fun stuff

social comic book - enter your Twitter name, and the app creates a comic book of six panels – with your Tweets serving as the description in the panel and Flickr photos being pulled in that relate to your Tweets.

Twaction – is a simple site that turns your tweets on Twitter into actions. You can now poke, slap, drink beer or smile at your friends on Twitter.

foamee - send a twitter friend a beer.


twitteroo - Update your Twitter status from your Desktop.

twittershare - Share pictures, music, video, and other files with friends using Twitter.

TwitBox – This desktop client with many features.


tweetchannel – TweetChannel makes it possible to create channels by Twitter.

twittpoll – is the opinion channel of Twitter. – twitt your opionion!

twittervision – selected Tweets in real time as they are posted on a world map.

twiddeo - show user video on your timeline.

twitterlights – If you find something you want to send to your Twitter followers send it through i-Lighter.

twitplus – twit+ is a new service that works on top of Twitter that lets you tweet with pictures or video and also privately send files to your Twitter friends (Don’t email files, twit+ them!).

This is just the tip of the iceberg. Twitter applications are being turned out in the hundreds, so if you have any recommendation’s please let us know.

If you want to add the Liberate media crew to your Twitter friends please go ahead and we will return the favour.

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Digital skills crisis: we need industry-level collaboration

February 22nd, 2008

As with nearly every organisation in the digital media sector, recruitment is an ongoing issue for Liberate Media. Actually, let me rephrase that, finding the right candidate is an ongoing issue.

We’ve tried adverts, using our network of contacts, various social recruitment techniques – Facebook, Twitter, blogging etc and now even recruitment agencies to find the best people. We’ve managed to overcome the issue and secure some strong candidates, but it hasn’t been easy or quick. So the problem remains, how do you find reliable candidates quickly? Is it even possible?

What if, we as an industry were to stop fighting over the best candidates and start sharing them? For example, if I come across a really strong candidate but one that isn’t suitable for a role we are looking at, I recommend this individual through the recruitment network to those agencies (PR/digital/or otherwise) who are after the relevant position. It’s a collaborative recruitment network, and benefits both the candidates and the recruiters.

This is still an idea in formation but I wanted to put it out there and see what people thought. But first a few points of confirmation:

  • I don’t mean a network run by a recruitment agency
  • I don’t mean a network/alliance of recruitment agencies
  • I don’t mean a paid service
  • I don’t mean a job site or an advertising platform

I mean an agreement between digital media companies to share and recommend candidates, across some sort of social media network. If they’re not relevant to you, but think they have the attributes to succeed – share and share alike.

So what do we think? Has it been done? Could it work? Let me know your thoughts and following feedback, I’ll do my best to drum up support and see where this could lead us.

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New Liberate Media, social media and web 2.0 resource map links for week ending 22nd Feb 2008

February 22nd, 2008

Below are new the links we have added to the Liberate Media resource page,

If you want to add the Liberate Media resource map to your own blog, please copy and paste the code below:

<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>

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Social media press release spawns off-spring

February 21st, 2008

We have all heard about the SMPR by now, and we also know that not that much has happened since the original concept was released. But after reading my RSS feeds over the last few weeks I have noticed some SMPR reincarnations in the form of resumes/CVs.

A few weeks ago I came across the Visual CV :

“The Visual CV makes a traditional resume come alive with video, pictures and a portfolio of your best work samples and other supporting documents. Informational pop-ups provide background data on the companies you’ve worked at and the colleges you’ve attended. You can securely share different versions with your own network of employers, colleagues and friends, and control who sees what.”

Why is it like a SMPR you might ask? Well from the blurb it looks like you can add video, pictures, audio, charts, presentations and even share it on social networks. Check out a preview CV and see what you think.

But the Online Resume Builder illustrates the holy grail of social media CVs – the social media resume. The features seem pretty impressive and include images, video and direct links to your related online communities. The resume is also shareable, search engine friendly and trackable. All very impressive!

The only other SMPR spawn I know of is our own Liberate Media interactive Social Media Video Release which we did over three weeks ago for our client iCrossing, and has had over 2000 views now – case study to follow.

So what will be the next SMPR offspring? I’m not really sure , but I do think exciting times are upon us!. Now is the time for creative peoples to get their thinking caps on and evolve the format of the SMPR to the next level! WATCH THIS SPACE.

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Social media tools list – from analytics to Digg

February 20th, 2008

After recently attending the Chinwag: measuring social media event, I wanted to share with you some of the hundreds of mostly free measurement, tracking, conversation, monitoring tools and so on that are out there and widely available. All of which can be found on our archived research page , which is there for all to use to better understand social media and related subjects.

The first link is a Mashables page where you will find tools for web traffic visualisation, blog and RSS feed analysis, market research data and site rankings, analytics software packages and log file analysis.

The next link is 26 must-have buzz monitoring tools, all of which are free of charge.

For the PR readers of the blog here are some tools for you that have been tried and tested by PR consultant David Jones.

If you are a big fan of DEL.ICIO.US as we are here at Liberate, here’s another one for you. The ultimate DEL.ICIO.US TOOLBOX – over 180 DEL.ICIO.US tools to use. Check out our own bookmarks at

By now you should all be digging and submitting story you like to Digg. To keep on top of it all here is a Digg tools and resource page.

If that wasn’t enough for you here’s 70 more Digg tools.

Want to track your website? Well you should! On this page there are 69 tools to do just that.

If you just want to concentrate on blogs here are some tracking tools and six key ways to measure it.

If you have a found a discussion in the bloggosphere and you want to follow it try one of the following tools.

Twitter is very popular at the moment and numbers 4 and 5 in this blog post will help you monitor conversations and visualisation.

More reputation and social media tactics tools can be be found in our rescource.

If you would like to add to our resource or think we might have missed some important tools please get in touch.

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Chinwag: the length isn’t in measurement yet

February 19th, 2008

Last night’s Chinwag Live event was all about measuring the effectiveness of social media – a brave subject matter, bearing in mind that many are still getting to grips with what social media is, let alone grasping the new metrics associated with it.

Sitting on the panel were Alex Burmaster, European internet analyst at research firm Nielsen Online, Robin Grant from word-of-mouth agency 1000heads, Will McInnes, MD of social media agency Nixon McInnes, and Ankur Shah of data-driven measurement company Techlightenment. The panel was chaired by a big name within web analytics – Jim Sterne.

As a first observation, I found it disappointing that there was not a better balance of communications experts on the panel. Granted, measurement often goes hand in hand with technology and data collection, but monitoring is equally as important in social media and far more the realm of communicators. Although Ankur and Alex put forward their very best case for technolgy being the answer to everything, I remain unconvinced that in this early stage in social media, technology is able to accurately interpret emotion, tone, and to a certain extent the unsaid.

A pertinent observation by Jim Sterne was “getting humans to agree on language is almost impossible”. If that’s the case, how on earth can we expect computers to. In Will McInnes’ words: “humans are slow, and computers are dumb”.

If I’m honest, I came away thinking that I hadn’t learnt as much as I’d hoped to, and this sentiment seemed to be shared by other people in the audience. A Tweetscan last night for ‘chinwag’ was very telling – a lot of passive observations, but nothing ground-breaking or inspiring being shared.

One hypothesis for the night had been the notion of establishing industry-wide agreement on measurement standards. This wasn’t discussed in great depth, but there seemed to be a reluctance to address the concept and debate how it could work. This underlined my major disappointment with the evening – that being that everyone was talking from their own individual agendas. While social media is inherently about honesty and openness, the data experts were keeping their cards very close to their chests, and not so willing to reach conscensus on anything. While I appreciate this was a discussion, it would have been nice to see more willingness for collaboration, from an industry operating at the heart of social media.

Created with Admarket’s flickrSLiDR.

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New Liberate Media, social media and web 2.0 resource map links for week ending 15th Feb 2008

February 15th, 2008

Below are new the links we have added to the Liberate Media resource page,

If you want to add the Liberate Media resource map to your own blog, please copy and paste the code below:

<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>

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