Archive for March, 2008
March 31st, 2008
This post is a follow-up to my post last week entitled Top 10 Twitter conversationalists - What’s their motive? Where in the final paragraph I asked a number of questions:
- Do they have a vested interest in being seen as top social media communicators? Or are they just spreading the love?
- Why aren’t there more non-technology people conversing on Twitter and do they even know what Twitter is?
- And are they using Twitter correctly or is Twitter just fast becoming a self-promotional tool called Twitpromo ?
The post was well received with a number of bloggers from the list leaving some nice comments. End of subject.
FAST-FORWARD TO SATURDAY AFTERNOON
I follow around 90 people on Twitter, so not a great deal, but on Saturday my TwitterFox pop-up was on fire with one particularly well known blogger ” Scobleizer” - a well respected blogger.
In the space of no more than 40 minutes I had received 36 Tweets spread over 3 pages, bearing in mind each page holds a maximum of twenty tweets. So out of a possible 60 tweets, 36 were from the Scobleizer - over 50%.
So a little bit of maths tells me that 16,447 follow the Scobleizer and they all would have received the same 36 tweets in the same 40 minute time span. So in essence that’s a grand total of 592,092 tweets being disseminated from one user in 40 minutes.
While I hate to point the finger at one individual (it’s nothing personal Scobleizer!), this raises the point that if those same tweets had been distributed in the form of an email, in that amount of time, it would be called spam.
I know what you are going to say, “it was your choice to follow him” and ” Twitter is a totally different platform to email” - and you’d be right on both counts.
The reason I do follow these people is to learn and participate in a sector that I am very interested in, and then apply it into my PR/social media consultancy role. And one thing I have come to realise from this experience is that the Scobleizer is doing his own PR very well!
If you want to know more about the Scobleizer check this video out: Robert Scoble Insight Into Professional Online Publishing, Personal Branding, Social Media, and if you want to read some questions that Joe public would ask the Scoblizer, click here: What Would You Ask Robert Scoble?
Below are the screen grabs of the Scobleizer Tweets.
12/20 tweets were form Scobleizer
15/20
9/20
Best weekly social media and web 2.0 news round up for week ending 28th March 2008
March 28th, 2008
We have been scouring the blogosphere all week for the best social media and web 2.0-related news and resources. We have also added new links to the Liberate Media resource/research page,
Here is our weekly round-up:
- The Social Organization: Social Media Examples
- How to Breathe Life Back into Your Blog
- Analyze Your Web Traffic With Google Analytics: Video Tutorial
- Tweetburner: we allow you to keep track of what happens to the links in tweets shared with you, by you, by your friends and every other twitterer.
- Facebook Security Lapse Leaves Private Photos Exposed, Even Paris and Zuck’s
- Top 10 Twitter conversationalists - What’s their motive?
- What do you want from Social Media?
- The Ready, Fire, Aim, Reload Strategy for Social Media Success
- 38 Must Reads on Online Reputation Management
- Sound Investments For Your Website
- Social Media Advertising Will Happen As Expected
- What Are The Benefits of Podcasting?
- 12 social media tools to find people online!
- Twitter is The New Facebook
- LinkedIn Business Directory: It’s Just Like Facebook
- Is Twitter where bloggers go to die?
- ADAGE POWER150: THE UK BLOGS
- Why Does Your Search Traffic Suck? The 7 Most Likely Reasons
Please tune in next friday for the next weekly round up…
PR 2.0/social media - you gotta be in it to win it!
March 27th, 2008
Today i want to share a video with you from SSA PR in the U.S. It overviews the role of PR in social media, and offers some good points to encourage brands to participate in the online conversations that surround its product, service or even employees.
The nuggets from the video are:
- PR 2.0 can help you engage with online interaction and sharing.
- PR 2.0 can help you engage with people, when, where and how they want to be engaged.
- Social media is interactive - Bloggers and critics are commenting on your products and services as you read this text!
- Follow and understand the conversations, then engage in honest and open dialogue.
- Social media is STICKY - all your evidence can be shared and is searchable, so make sure your facts are accurate
12 social media tools to find people online!
March 26th, 2008
In our social media consultancy, we’re finding that target audiences for our clients are becoming more and more specific…sometimes down to a list of individuals. With the rise of social networks, it’s becoming possible to reach a group of individuals through PR, as opposed to the broad brush approach that is often applied to more traditional media.
As a result, we’ve spent some time refining the tools that we use to research particular individuals.
If you need to find the CEO of a particular company as a part of your research, or just want to find old friends and colleagues…check out the Liberate Media online people search tools!
XING -Find deals, employees, colleagues and jobs
Rapleaf - Lookup your information, Search for information about others, Manage your online privacy
PeopleFinders.com - The Web’s Largest People Search by Background Check, Public Records Search, and E-Mail Address
PeekYou - The Smartest People Search Online
Explode! - Search for interesting people
123people.com | Find everyone you (want to) know!
Pipl - The most comprehensive people search on the web
yoName - People search across social networks, blogs and more.
Wink People Search - Over 205,038,914 people on social networks and across the Web.
Spokeo - find your friends blogs and photos that you never knew they had
Upscoop - Import your email address book and discover which of your friends are on social networks…
The Internet Address Book - find, manage internet addresses all around the world
As always, any thoughts on the list or any tools we have missed please let us know.
All the above will go into our ongoing social media and web 2.0 research/resource page. Please check it out - it’s a little heavy now, but well worth the wait!
Top 10 Twitter conversationalists - What’s their motive?
March 25th, 2008
In my early morning RSS feed check I came across the Top 100 > Tweeterboard : Conversation Analytics for Twitter
As a consultant working within social media, i like to know who’s hot and who’s not, so when i looked at the list i was not surprised to see the usual suspects in there.
Then i asked myself why are these individuals at the top of the list and participating so heavily? Is it because they have some sort of social media relationship or vested interest, or are they just promoting themselves?
Or is it simply because they got on board early and have become authoritarians in a relatively new trend?
Top ten Twitter conversationalists: (scroll down to see my analysis on their relationship with the social media sector…)
Scobleizer
Location Half Moon Bay
Bio Tech geek blogger @ http://scobleizer.com
Name missrogue
Location
Bio handing out whuffie like it’s growin’ on trees
Name Chris Brogan
Location
Bio Social media type guy, passionate about communities
loiclemeur
Name Loic Le Meur
Location
Bio dreamy
Name Guy Kawasaki
Location United 2A Web http://twitter.alltop.com/
Bio Alltop, Garage, and Truemors
Name Wayne Sutton
Location
Bio New/Social Media Technology Evangelist, IT & Mobile Consultant
Name Mignon Fogarty
Location
Bio Podcaster, writer, fearless leader of the Quick and Dirty Tips network
shareski
Name Dean Shareski
Location
Bio likes soup and just got a haircut
jowyang
Name Jeremiah
Location
Bio Web Strategist | Currently employed as Senior Analyst, Social Computing, Forrester Research | How I use Twitter http://tinyurl.com/24lv65
Name OffBeatMammal
Location Redmond (WA) Web http://blog.offbeatmammal.com
Bio Englishman with an Australian accent living in the NW USA
Their connection with social media:
One look at the supporting biogs tells us that Scobleizer, Chris Brogan, Guy Kawasaki, Wayne Sutton, GrammarGirl, loiclemeur and jowyang are all well-known social media figures and have definite and obvious links within social media.
But what of missrogue, shareski, and OffBeatMammal? Names I hadn’t come across before.
missrouge
“I specialize in community marketing, which isn’t ‘building communities’, but rather, delighting and enchanting those people already part of your community - through product, communication and experience.”
shareski
“I specialise in the use of technology in the classroom. I hold a Masters of Education in Communications and Technology through the University of Saskatchewan. I also am a sessional lecturer for the University of Regina. I consider myself a digital learning specialist.
OffBeatMammal
“My blog Covers technology, toys and things that grab my attention. I’m a web developer (ASP and SQL) by trade and that tends to influence my outlook on life.”
My analysis:
The results are pretty conclusive…the people who converse within Twitter and are all at the top of the table in their chosen field, are indeed very clever technology and web 2.0-savvy people. Most have their fingers in the social media pie in some shape or form!
Some questions for you to think about:
Do they have a vested interest in being seen as top social media communicators? Or are they just spreading the love?
Why arent there many non-technology people conversing on Twitter and do they even know what Twitter is?
And are they using Twitter correctly or is Twitter just fast becoming a self-promotional tool called Twitpromo ?
-I’m just asking the questions, it’s up to you to decide!
Let me know your thoughts…