Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.

Archive for March, 2008

Social network football/soccer team starting XI

March 17th, 2008


Here’s the Liberate Media football/soccer starting XI of social networks. We’ve selected a manager from a strong social network background to guide our team of stars to success.

We have gone for a 4-4-2 formation with a strong spine to the team, and we’re always on the lookout for new talent to strengthen our team. So let us know if you have any transfer suggestions.

1.Goalkeeper, MySpace

The social networking site was created in the autumn of 2003 by Tom Anderson and Chris DeWolfe (CEO), its membership of mostly teens and twenty- and thirty-somethings has grown to 75 million users, making it one of the Internet’s most popular Websites.

2.Right Back, LinkedIn

Business network designed to help professionals find jobs, people, and services providers. The company has grown to reach more than 17 million users nationwide since its inception in 2003.

3.Centre Back, Friendster

The first social networking site. Launched in 2002 by Jonathan Abrams, members are typically teenagers or young adults in their 20s, depending on the country they live in. By 2007, the majority of Friendster users were from Southeast Asia.

4.Centre Back, Orkut

Launched in early 2004, Orkut was originally an invitation-only site, but was later opened to the general public. Membership exceeded 40 million users within two years. Orkut members list and rate their friends; for example, “Best Friends,” “Acquaintances,” etc.

5.Left Back, LiveJournal

LiveJournal (often abbreviated LJ) is a virtual community where Internet users can keep a blog, journal, or diary.

6.Right Midfield, Xanga

Xanga allows users to create blogs, communicate with other members, send emails and post pictures. Members’ sites can also be customised.

7.Centre Midfield, Bebo
With about 40 million users, Bebo sets itself apart by offering ways to customise personal pages with video and animation and by showing Internet soap operas, such as KateModern. It also allows advertisers to promote brands through both traditional banner ads and more cutting-edge streaming video. Our star midfielder has recently changed agents.

8.Centre Midfield, is a social network service created in 1995 by Randy Conrads who founded Classmates Online, the website helps members find, connect and keep in touch with friends and acquaintances from throughout their lives.

9.Right Midfield, operates a Website through which people can contact past co-workers, friends, and family members. The company has some 30 million registered users total.

10.Centre Forward, FaceBook
An online social networking directory that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

11.Centre Forward, hi5

hi5 is a social network where users create an online profile in order to show information such as interests, age and hometown and upload user pictures where users can post comments. hi5 also allows the user to create personal photo albums and set up a music player in the profile.

Manager/Coach: Pete Cashmore

Pete Cashmore, a new media expert, who is the founder and writer at Mashable, a social network blog which is amongst the top 100 blogs in the world.

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Best weekly social media and web 2.0 news round up for week ending 14th March 2008

March 14th, 2008

We have been scouring the blogosphere all week for the best social media and web 2.0-related news. Here is our weekly round-up:

We have also added new links to the Liberate Media resource/research page,

If you want to add the Liberate Media resource/research map to your own blog, please copy and paste the code below:

<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>

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Think your a social media wise guy! – Take the HARD online social media quiz

March 13th, 2008

So you aced the easy test and got an A+ for the intermediate test.

Today is the final instalment of our social media quiz series, the daddy of all social media quizzes, the HARD online social media quiz.

So for all you hotshots out there, put your money where your mouth is and give it ago!

Take the online quiz: The Hard online social media quiz.

Did you like the online social media quiz? Do you want more of the same, or just a weekly dose? Let us know…

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Social media savvy? Take the INTERMEDIATE online social media quiz!

March 12th, 2008

So how how did you do with the Easy Social Media Quiz?. I guess you think you are hot stuff, right?

Well let’s see how you do with day two’s INTERMEDIATE Social Media Quiz.

The questions are going to get a little tougher than before, so strap yourself in and prepare for the ride:

Click here for the INTERMEDIATE social media quiz.

Good luck!

And don’t forget tomorrow is the MasterMind of all Social Media quizzes!

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Take the EASY online Social Media Quiz!

March 11th, 2008

Liberate Media is going to set you a little fun challenge this week.

We have created three online social media quizzes.

The first of which is today: Tuesday – The Easy Social Media Quiz.

This will be followed by…

Wednesday – The Intermediate Social Media Quiz.

Thursday – The Try and Catch You out, Hard Social Media Quiz.

Take my online quiz : The easy social media quiz

Good luck!

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Introducing the Liberations – “I click so much my mouse smokes like a candle”

March 10th, 2008

As a digital communications consultancy, I wanted to show you a video that sums up three of our core consultancy skill sets, plus it also shows we’re down with the kids:

  • It communicates a message.
  • It uses the one of the best technology platforms available.
  • It’s focused on social media.

Introducing the Social Media Addiction Rap by the Poetic Prophet:

kick back, turn up the volume, and feel the beat.

I love the line: “I click so much my mouse smokes like a candle.”

What the Poetic Prophet failed to do was tell us where any of his social media profiles are at, easily solved with one slide at the end of his rap. School boy error!

Tickets are a available now for the Liberations world tour!

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Best weekly round up of social media and web 2.0 news / resources for week ending 7th March 2008

March 7th, 2008

Below are new the links we have added to the Liberate Media resource page,

If you want to add the Liberate Media resource map to your own blog, please copy and paste the code below:

<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”
/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>

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Still don’t understand Twitter? Watch this!

March 7th, 2008

Great short video from the guys at Common Craft explaining what Twitter is.

Also of note on the Common Craft website are similar short videos on RSS in plain English, Social Bookmarking in plain English, Wikis in plain English and Social Networking in plain English. These few short video will effectively show our clients some of post important social media platforms, so thanks Common Craft!

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iCrossing social media video release (SMVR) case study

March 6th, 2008

At the beginning of the year we developed and launched a spin-off to the SMPR, which we coined the SMVR or social media video release. We debuted the template last month for our client iCrossing UK (formerly known as Spannerworks), for its brand integration announcement.

Re-brand announcements can often be tricky – they are incredibly important to the client, but are never going to set the news agenda alight. So between the client and ourselves we came up with the idea to use and harness the power of social media, in the form of an interactive video, which bloggers could easily embed into their own blogs.

Below is the case study:

iCrossing brand integration SMVR case study


Following Spannerworks’ acquisition by iCrossing, Liberate Media was tasked with communicating the digital marketing agency’s integration into the iCrossing brand in 2008.

Communications objectives:

  • Develop a hook that would interest target audiences in the UK and US
  • Educate key audiences in the iCrossing proposition in the UK
  • Communicate the strength of iCrossing’s worldwide presence
  • Introduce iCrossing’s vision for the future of digital marketing


  • Brand integration alone is not newsworthy due to the acquisition announcement a year earlier
  • Limited time prior to launch
  • Limited availability of US and UK spokespeople


To deliver on the key objectives for the brand integration, Liberate Media felt that a new approach would be needed to reflect iCrossing’s forward-thinking approach. It was agreed that the communications messages should be conveyed in an innovative and easily accessible format, utilising a social media-focused strategy to assist message delivery and distribution. One option was to prepare a social media press release, but the PR team felt that a more visual and audible format was needed to communicate the intricacies of this announcement.

As part of its ongoing social media research and development, the team at Liberate Media had been developing a new social media platform that it has titled the ‘social media video release’ (SMVR). The SMVR contains the key elements of a social media press release combined with interactive video, allowing the viewer to click through to supporting data such as relevant sites, key statistics and research that supports the narrative. iCrossing would become the first brand to utilise this new form of communication.

Liberate Media worked with iCrossing in the US and UK to develop the storyboard and the video element, while collating relevant evidence that would be made available via the interactive interface. Following international agreement on the storyboard and having briefed the key spokespeople, the SMVR was professionally shot, edited, coded and had links inserted to achieve the desired social media-focused announcement.


On launch day, which was coordinated with US and UK offices, the video was launched via iCrossing UK’s blog and seeded on relevant news channels, linking all traffic back to iCrossing’s corporate websites. The SMVR was also made available to the web via interactive video site, and of course mainstream sites such as YouTube.

Results:Below are the page views from the major video publishing sites that we aggregated the SMVR to.

Asterpix – The main SMVR interactive site, and url (embeded code) was forwarded to all relevant bloggers and key journalist. It has had 566 views at the time of publishing.

Youtube – 1839 views up to publishing date

Metacafe – 139 views up up publishing date


#34 – YOUTUBE – Most Viewed (Today) – News & Politics – United Kingdom – 28-01-2008
#36 – YOUTUBE – Most Viewed (Today) – News & Politics – United Kingdom – 29-01-2008

Page click results:

from the Spannerworks / iCrossing announcement blog post can be found here.

Example coverage:

- NMA –
- Media Week – -Travolution –
- Brand Republic –
- ClickZ news –

Example blog coverage:

Feedback from Arjo Ghosh, CEO and founder iCrossing UK

* How did you find the process of producing the video?

“If I’m honest I found the filming process a bit stressful. The format would have worked much better for us if we were being interviewed. Talking ‘to’ camera is really difficult if you have no experience of it.”

* What did you think was most interesting/innovative about the SMVR?

“Links interwoven into the talk. Asterpix and YouTube as the platform.”

* What results have you been most impressed with?

“Over 2000 people viewing is impressive.”

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Social Media Release leadership

March 5th, 2008

As you may have seen, the IABC (International Association of Business Communicators)  has assumed leadership of the social media release. Todd Defren’s post gives an insiders viewpoint and more background.

My first reaction to this news was one of trepidation, why do we need leadership of what should essentially be an open platform to evolve and build using input from the masses? Will ‘leadership’ mean ‘ownership’ and lead to a single locked format, which is slow to evolve and quick to fall into the ‘good idea but couldn’t deliver’ file.

However, my trepidation quickly turned to hope when i realised the calibre of people that were behind this leadership movement. Basically the very same individuals that have been driving the SMR since day one: Chris Heuer, Tom Foremski, Shannon Whitley, Brian Solis, Shel Holtz and the aforementioned SMR template originator – Todd Defren.

On reading the IABC’s own announcement SMR it confirmed that the focus of the working group was to coordinate the development of standards and combine flexible formatting options with a tagging standard. It also promised to consolidate social media release resources, of which there are many, with the goal of making business news usable for online reporters and bloggers.

 This changed the situation for me. If i’m honest i think the SMR movement does need focus and coordination, perhaps leadership wasn’t the best choice of term, but the sentiment behind the message is correct. If the working group helps to educate the masses, build an inclusive platform and drive home the potential of the SMR, it certainly has my support.

At Liberate Media we’re also looking into SMR formats, so we’ll be monitoring the developments with much anticipation.

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