Archive for April, 2008
Weekly social media and web 2.0 news round up for week ending 18th of April
April 18th, 2008
We have been scouring the blogosphere all week for the best hot social media and web 2.0-related news and resources. We have also added all the new links to the Liberate Media resource/research page, - it’s a little slow to load but well worth the wait!

Twitter: news/resources
James Karl Buck Twitters his way out of Egypt Jailhouse
Twitter Spy - Twitter public time line in real time
Summize Realtime Twitter Search

Blogging: news/resources
10 Easy Ways to Get in The Habit of Blogging
More Practical Tips For Starting A Corporate Blog

General social media: news/resources
Social Media: Tools the alpha geeks use
Real People Don’t Have Time for Social Media
Building a Popular Social Media Profile: Seven Essential Characteristics
Get off Twitter, Lay Off the Blogs, and Put Some Thought Back Into Your Email Campaigns
Etiquette For A Social Media World
YouTube Dominates Video More than Google Dominates Search
Social Media To Create Social Media Training - social media training wiki
edopter.com: social trendcasting - discover and share the next big trend
12 Tips for Getting Your Startup Featured on Mashable
South Africa’s First Social Media Press Release - The Standard Bank Pro20 Series (cricket)
Second Life resource list - is it still a good place to build brand?
Please tune in next Friday for the next weekly round up…
Crisis management storm brewing for O2
April 17th, 2008

O2 is not faring well in the press or public eye at the moment with its blunders over 3G speeds, and PR gaffe where it called readers of The Register “techie nerds”… and I’m about to make matters worse for them!
I’m unfortunate enough to be an O2 customer. My Blackberry is my lifeline. So when my data connection went dead yesterday morning, I phoned O2 up to see what was going on.
The customer service person I spoke to knew “exactly what was going on” before I’d described the problem, which was enough to get the alarm bells ringing.
I was then informed that O2 had moved to a new billing system over the past couple of days, and that all my tariff details had been lost. There was no record of the fact that I was a Blackberry user, had a data tariff, or the number of minutes or texts I received each month. Hence the reason for my Blackberry saying “data connection refused” for the past couple of days.
I was asked to describe my tariff so that the problem could be manually corrected! I’ve been promised that my data bolt-on will be reconnected tomorrow.
In true O2 style there was no apology, no offer of compensation for the impact this might have had on my business, and no explanation.
So in true social media style, I’m breaking the story here!
The new billing system has been implemented across O2’s entire customer base, so I’m guessing if you haven’t picked up on a problem yet, you will when your next bill arrives! I’d love to hear how O2 iPhone customers have been affected.
The final irony in the tale is that when the post arrived later today, I had a letter from O2 about the new billing system, entitled “a change for the better”!
Has Twitter tipped over the edge into a tin of spam!
April 17th, 2008

First of all - thanks to Wadds tech blog for making me laugh-out-loud this morning with his stop twitter spam blog post - good post!
The highlight was this little round up: “Check out these fools: Braun Shavers, Invisus Direct and Wordframe. And my personal favourite Premature Ejaculation.” - Funny!
This reminded me of a post that I’d seen the day before The Epitome of Faux “Social Media Experts about so called social media experts that don’t have a scooby doo! (some good comments at the bottom of that post too).
We all know that Twitter is hugely popular at the moment, with what seems like 5 new applications coming out a day, and this has had a knock on effect and brought in the spammers by the bucket load. There is even a new blog called Stop Twitter Spam - thanks for the tip Wadds!
Unfortunately this is just going to get worse until every one moves onto the next big thing and then the whole process will start again!
Liberate Media social media resource/research map
April 16th, 2008
The Liberate Media social media research/resources page is where we archive all our social media and web 2.0 resources/findings. There is a huge amount of resource to be looked at, so please feel free to dig around at your leisure.
Liberate Media is always keen to add to the social media resource with new posts, so please get in touch if you have something of value to add. - The resource map will be ever growing with new headings and links being added all the time.
The social media resource/research is very heavy due to large amount of archived resource, it takes a little while to appear, but please be patient, it’s well worth the wait!
To use the resource map simply hold the left mouse button down and scroll around until you see the section you want to look at. Click the bars next to the paper-clip to get a description of the archive, then click the paper-clip to get a list of posts in that resource.
To add the resource/research map copy and paste the code blow into your blog:
<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”http://www.glinkr.net/site_media/DebateMapClient/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>
Michael Jackson uses social media tactics to promote ‘Thriller’ 25th Anniversary Celebration!
April 16th, 2008

Liberate Media is always on the look out for different/innovative uses of social media, and this one caught my attention the other day.
Sony BMG has teamed up with Big Stage - a media company whose technology allows users to create and integrate a life-like 3D avatar of themselves into everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, emails, social networks and more - instantly. Nice idea!
The idea is for fans to easily create a life-like 3-D version of themselves that literally replaces the role of Michael Jackson in the Thriller music video - the video then gets uploaded to YouTube and you receive a link to view it. Your Thriller reincarnation can then be shared with friends by email or by posting on social networking sites such as MySpace or Facebook.
This is what J.J. Rosen, Executive Vice-President, SonyBMG Commercial Music Group has to say about the project: “Michael Jackson is an innovator and a pioneer in the music industry and so it only makes sense, as part of our anniversary celebrations for Thriller, to give fans worldwide a new way to experience the video in a way not even Michael could have imagined 25 years ago.” How true!
Looks like they have a had a little but of sucess with the idea too. A fan generated video reached the Top 25 viewed Entertainment videos on YouTube, MTV liked the My Thriller Video tool, and produced a piece with their own people staring in the video for a showcasing piece on MTV.com NewsBlog.
Check out the My Thriller video here
And view some of the YouTube videos here

