Approach

Since our launch in 2006, Liberate Media has worked to drive combined social and traditional communications services for our clients.

Many traditional agency offerings only focus on one service channel and have no clear or multi- disciplined approach. Liberate Media is stepping out of the PR vs. social media or digital agency discussion to offer combined services that will position the agency to meet the market shift towards conversation and engagement.

We believe communications agencies should be constantly evolving and open, developing approaches to suit the client’s requirements, and the demands of its audiences. Therefore, we specialise in conversations and experiences – not channels and disciplines.

This is crucial for the success of a modern communications agency, as consumers and businesses do not live in a separated online and offline worlds, they cross the divide every day, which means an agency must meet them at their point of interest. Wherever that may be.
Read our thoughts:

Wired: Social Networks, the filter bubble and Media of I

TechCrunch: Social communications for startups – the myths and realities

eConsultancy: Earning a place in the future of marketing

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