BMW Interactive Projection campaign

February 1st, 2012 by Andy Merchant

We do love a good interactive campaign here on the Liberate Media blog, none more so than the BMW Interactive Video Projections campaign by iLogic from Johannesburg, South Africa.
The campaign:
To Promote the BMW 1 Series in South Africa.
The Idea:
An interactive racing game was beamed on to buildings and scaffolding. Assistants on the ground helped participants enter their Facebook details via a Galaxy [...]

Posted in Blog, Content, Digital communications, Trends and research | 1 Comment »

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Tweet limit impacts Social CRM effectiveness - just ask O2

February 1st, 2012 by Lloyd Gofton

The development of Social CRM has been well documented over the last few years, and we have written a number of posts on the subject, sharing Liberate Media’s experiences of Social CRM campaigns.
However, a very real issue in the development of Social CRM, at least in terms of Twitter usage, was highlighted last week by [...]

Posted in Blog, Blogging, Digital communications, Digital media, Emerging technology, PR, Social media, Social networking, Useful resources | No Comments »

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When social media bites back

January 25th, 2012 by Lloyd Gofton

It’s been an interesting week for a couple of major brands that have found themselves in a rather sticky social media situation.
Late last week, McDonalds felt the full force of a misfiring campaign when its idea to use a promoted tweet campaign, supported by hashtags, to highlight real life stories from farmers that grow its [...]

Posted in Blog, Blogging, Content, Digital communications, Digital media, PR, Social media | No Comments »

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First impressions of streaming Lovefilm

January 25th, 2012 by Andy Merchant

I have been a Lovefilm subscriber for years now and have been happily receiving DVDs through my post box. It’s fair to say i have always found the service to be quick and reliable.
Over the last few weeks I have been following the Netflix Vs Lovefilm story with interest. It recently dawned on me that [...]

Posted in Blog, Digital communications, Digital media | No Comments »

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iPad flips pages just like a book

January 24th, 2012 by Andy Merchant

The feeling of turning the page of a book is a great sensation for all avid book readers. To date the iPad has found it hard to replicate this bond.
Until now that is, if the team at the KAIST Institute of Information Technology Convergence can get their patented Smart E-Book Interface Prototype out of the lab and [...]

Posted in Blog, Digital communications, Digital media | No Comments »

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A Google a day puzzle

January 17th, 2012 by Andy Merchant

If you haven’t seen this before a Google a day is a great way to stimulate your brain first thing in the morning! It is basically a puzzle you have to solve via Google search, and there is a new puzzle every day to answer.
To make sure you cannot cheat, Google uses Deja [...]

Posted in Blog, Education, Trends and research, Useful resources | No Comments »

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Wikipedia 24 hour black out – a protest against SOPA and PIPA

January 17th, 2012 by Lloyd Gofton

Wikipedia has announced that it will be holding a 24 hour blackout for its English language site from 05.00 UTC on Wednesday, January 18. You can read the statement from the Wikimedia foundation here and press release here.
The statement confirms: “In an unprecedented decision, the Wikipedia community has chosen to blackout the English version of [...]

Posted in Blog, Blogging, Content, Digital media, Useful resources | 5 Comments »

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Google changes the rules and upsets Twitter, among others

January 12th, 2012 by Lloyd Gofton

Earlier this week Google announced a number of changes, which apply to the U.S. only at this stage, and are designed to accelerate personal search, and move towards social search.
The three changes fall under the following categories:
First: Personal results, aimed at helping you to find more relevant to…well…you.
Second: Profiles in search, meaning you can [...]

Posted in Blog, Blogging, Content, Digital communications, Digital media, Emerging technology, PR, Social media, Social networking, Trends and research, Useful resources | No Comments »

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Forget the smart phone, here comes the smart camera

January 11th, 2012 by Andy Merchant

Forget all the talk of integrated TVs at CES and check out the new device from Polaroid.
Polaroid has just announced an Android-powered camera device called the Polaroid SC1630. It looks just like your everyday smart phone, that is apart from the fact you cannot make calls on it!
Because it has the Android operating system, Polaroid [...]

Posted in Blog, Digital communications, Smartphones | No Comments »

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Tweets Per Second

January 10th, 2012 by Andy Merchant

Have you ever thought about which subjects attract the most tweets per second or TPS?
The newest sports TPS record holder is @TimTebow the quarterback who led the @Denver_Broncos (Amercian Football team) to a recent win over the Pittsburgh Steelers. His record stands at 9,420 tweets per second, recorded shortly after his team won the football match.
The all time leader currently stands at [...]

Posted in Blog, Steve Jobs | No Comments »

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