2008 - can you feel it in the air?
December 19th, 2007 by Lloyd Gofton
Hello there, long time no see, how are you? Ready for Christmas?..Forgive my recent silence, but it’s been hectic to say the least. It feels like January is already here, what with all the planning and futurology both client-focused and here at Liberate Media.
Call it youthful exuberance, (young company - not me) but 2008 is certainly stoking the fire of creativity, and speaking to our clients it seems we’re not alone. Last night I dropped in on Napster’s Christmas drinks, thanks for the warm welcome Rob and Ian, and they are as excited about 2008 as we are, and so they should be.
The future of digital is bright, and it seems that everyone in the industry is full of anticipation for the year ahead. Bless I hear you say, every year is like that.. But is it? Sure, you usually get a mixture of optimists and pessimists, but I’m just finding evidence of the former on my travels.
We’re no different, at a recent company meeting the ever growing LM team was full of big ideas for the year ahead. The difference being that the ideas were realistic and the enthusiasm justifiable. And before you say it, this post isn’t a self-promotional tool, but a tip of the hat, or recognition of the positive flood that is engulfing the digital industry.
Are we being led down another dead-end? Will the credit crisis bring us back to reality? Maybe, but while optimism is the order of the day I say embrace this positivity and make those big ideas happen.
No I haven’t been at the Christmas booze early, I just wanted to share some positivity for a change, which you are welcome to dismiss, take on board or ridicule as you will.
I look forward to backing up this enthusiasm with a healthy dose of delivery in the new year.
Technorati tags: 2008, future, digital+industry
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