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2012 a year in social network numbers

December 21st, 2012 by Lloyd Gofton

As we quickly approach 2013, many people are in reflective mood as they look to round-off their year with a 2012 summary post.

I’m going to keep it simple and avoid the fluff by hitting you with some of the statistics that evidence the ever-widening reach of social networks.

So sit back and spend a few minutes taking the numbers in while we rejoice in the fact that the world didn’t end today, at least not yet:

  • 25 percent of users on Facebook don’t bother with any kind of privacy control. (source: AllTwitter)
  • Monthly active Facebook users now total nearly 850 million. (source: Jeff Bullas)
  • 488 million users regularly use Facebook mobile. (source: All Facebook)
  • More than 1 million websites have integrated with Facebook in various ways. (source: Uberly)
  • 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community)
  • 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)
  • 32 percent of all Internet users are using Twitter. (source: Marketing Land)
  • Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source:Web Analytics World)
  • In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)
  • 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
  • Instagram was one of the largest acquisitions of a venture capital-backed consumer Web company since Zappos was bought by Amazon for $1.22B in 2009. (source: Factbrowser)
  • According to Followgram’s research, 37 percent of Instagram users have never uploaded a single photo and only 5 percent of users have more than 50 pictures. (source: Siliconrepublic)
  • It took just 10 months for Instagram to reach the milestone of 150m pictures uploaded. (source: Siliconrepublic)
  • 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal)
  • The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. (source: Arik Hanson)
  • The Google +1 button is used 5 billion times per day. (source: AllTwitter)
  • Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge)
  • 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)
  • Google+ is expected to attract 400 million users by the end of 2012. (source: Remcolandia)

Source – Huffington Post

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