October 23rd, 2008 by Andy Merchant
Three things your agency should not be doing as part of your client’s social media strategy:
Do so and your IP address might just be tracked leaving you and your client one hell of a PR mess to clean up!
1.Spam commenting - posting random comments or promoting commercial services to blogs and other online services.
Adding links that point to the spammer’s website artificially increases the site’s search engine ranking. An increased ranking often results in the spammer’s commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers. - source wikipedia
2.Astroturfing - Astroturfing is a form of propaganda whose techniques usually consist of a few people attempting to give the impression that mass numbers of enthusiasts advocate some specific cause - source wikepdia
3.Stealth link building - Creating a short-list of websites within your clients niche that you’d like a link from. - Black hat link building and if you can trace it – Google can ban it!
One company that might be in hot water for doing the above is Nokia - read more below:
Is Nokia guilty of SEO PR astroturfing / comment spamming?
Tags: Astroturfing, PR, Social media, Spam commenting, Stealth linkbuilding
October 23rd, 2008 at 5:32 pm
good calls, all of em. there’s dangers in them there underhand tactics! : )
rogers last blog post..Social Media and Online PR Agencies: Snake Oil or Not!?