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88% of businesses expected to increase social media spending in 2008

October 17th, 2007 by Wendy McAuliffe

I’m a bit short of time this week (as you’ve probably gathered from our lack of posts!)…but this survey by community content management system provider Prospero is really worth checking out.

The research is US-focused, but the findings seem equally applicable to the UK market, and is very encouraging for digital communications consultancies like ourselves.

Key findings:

“59 percent of respondents reported that social media performance in 2007 met or exceeded their marketing objectives, boosting future spending expectations — with 31 percent planning to spend significantly more on social media applications in 2008.”

Full findings here.

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This entry was posted on Wednesday, October 17th, 2007 at 10:49 am and is filed under Blog, Blogging, Social media, Social networking, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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