Apple is on course to become the world’s most valuable technology company
July 20th, 2010 by Tim Greenhalgh
As a brief update to the earlier post about Apple winning the PR battle around iPhone 4.0 – Apple is rocking! If there were any doubts that the concerted attack on the handset’s accepted shortcomings has had no significant effect, then the financials would lay these to rest.
More than that, they would run a shiver down the antennas of Android-based competitors. As of today, Apple is very, very close to overtaking Microsoft as the world’s most valuable technology company.
You can listen to the financials here.
I’m a reluctant Apple evangelist. The company’s retentive communications are plainly weird and its elitist brand persona jars with what I believe – but it continues to innovate and sell in a unique and very beautiful way.
You could say that Apple is Steve Jobs in corporal form. His genius is to find the very best people and ideas – and then build these into objects of desire. Apple expresses – it lives – this genius.
Despite the iPhone 4.0 issues, we are lucky to have this unique talent moving the mobile space forward. Think of the Sony Ericsson, Nokia, Motorola, Samsung strategies over the past five years. They just seemed to be dealing with mobile commodity decline, and not the enormous potential of the handset as a Smartphone.
Apple shook the market and Google responded. The Droids are a serious and ongoing threat to the cultural dominance of Apple in the marketplace. That’s really welcomed and if HTC, Motorola or any other handset company can deliver a device that monsters the iPhone, then what’s to worry?
Meantime, have we seen news of the iPad sales? HP is saying it won’t deliver this year on its original Slate and Microsoft is scurrying. Is the price point beyond the desire-pain threshold for the iPad? Will we see newspapers offering free giveaways (contract-based, naturally) of the iPad in the late summer, early autumn? They need to move – and quick.
Tags: Android, apple, Droids, google, iPad, iPhone 4.0, Motorola, Nokia, Samsung, Sony Ericsson
