BBC commissions interactive online drama
February 15th, 2007 by Wendy McAuliffe
The MediaGuardian is reporting that the BBC has commissioned Endemol, creators of Big Brother, to create an ambitious interactive online TV show for its youth audience.
£800,000 has been earmarked for the project, which is a comparable budget to a typical TV drama.
According to Ashley Highfield, the BBC’s director of future media and technology, the show will be “wrapped in interactivity”, and is the “most ambitious internet format to date”.
A bold step for the BBC, but an inevitable one.
Click here for more details on the ‘Signs of Life’ show.
