Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

BBC commissions interactive online drama

February 15th, 2007 by Lloyd Gofton

The MediaGuardian is reporting that the BBC has commissioned Endemol, creators of Big Brother, to create an ambitious interactive online TV show for its youth audience.

£800,000 has been earmarked for the project, which is a comparable budget to a typical TV drama.

According to Ashley Highfield, the BBC’s director of future media and technology, the show will be “wrapped in interactivity”, and is the “most ambitious internet format to date”.

A bold step for the BBC, but an inevitable one.

Click here for more details on the ‘Signs of Life’ show.

Leave a Reply

“The Liberate Media team are the most proactive PR team I've ever worked with, responsive and (most importantly) accessible and full of great ideas. It’s been a pleasure working with you so far!”

Tanya Goodin, CEO, Tamar