Bloggers increase in number and influence
November 9th, 2007 by Lloyd Gofton
Two interesting blogging-related surveys caught our attention at Liberate Media this week, firstly, Garlik - a company that advises people on how to protect personal information on the internet, announced that the UK has a blogging community of four million, or 15 per cent of the UK’s 26 million web population. And before you ask: ‘Yeah, but how many of those are active bloggers?’ According to the survey, almost one in five are blogging at least once a day.
The Guardian has the full story.
The second survey comes from the “2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0″ by US marketing consultancy Arketi Group.
This is an interesting review of how US journalists utilise the web, and includes stats such as: more than 8 of 10 business journalists (84 per cent) say they have used or would use blogs as primary or secondary sources for articles, as overviewed below:
And 54 per cent use blogs to source story ideas:
This certainly shows an interesting trend with blogs and RSS feeds now featuring strongly as key story sources, next to more traditional sources. Although I noted press releases featured surprisingly high-up the graph.
It would be interesting to hear from any UK B2B journalists with their opinions on these findings and how they relate to UK trends.
Technorati tags: arketi, garlik, bloggers, journalist+sources, blogging+statistics
Tags: arketi, bloggers, blogging statistics, garlik, journalist sources
