Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

BMW Interactive Projection campaign

February 1st, 2012 by Andy Merchant

We do love a good interactive campaign here on the Liberate Media blog, none more so than the BMW Interactive Video Projections campaign by iLogic from Johannesburg, South Africa.

The campaign:

To Promote the BMW 1 Series in South Africa.

The Idea:

An interactive racing game was beamed on to buildings and scaffolding. Assistants on the ground helped participants enter their Facebook details via a Galaxy Pad (steering wheel) in order to compete. Facebook was integrated by posting the user’s interaction to the BMW 1 Series fan page, as well as the racer’s personal profile.

The Result:

A Facebook post congratulated the user on engaging with the BMW interactive projection and listed the activation’s location. There were 810 campaign Facebook posts.

The video:

del.icio.us:BMW Interactive Projection campaign  digg:BMW Interactive Projection campaign  newsvine:BMW Interactive Projection campaign  reddit:BMW Interactive Projection campaign

Tags: , ,

This entry was posted on Wednesday, February 1st, 2012 at 2:30 pm and is filed under Blog, Content, Digital communications, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “BMW Interactive Projection campaign”

  1. phirangizcorner Says:
    February 2nd, 2012 at 1:01 am

    [...] BMW Interactive Projection campaign (liberatemedia.com) 13.060416 80.249634 Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

Leave a Reply

« Tweet limit impacts Social CRM effectiveness - just ask O2
The balance of power in social media relations »

"I've worked with the Liberate Media team for a number of years, and have always been impressed with the knowledge and creative edge that they've brought to the iBAHN campaign.

“They have developed a deep understanding of our business and objectives, and consider our communications challenges with sound and well-informed reasoning.

“Most recently Liberate has encouraged us to embrace social media as part of our campaign, and have helped to demystify the radically different approach required to communicate in this environment.”



Graeme Powell, managing director EMEA, iBAHN