Business Podcasting Basics And Tools
May 14th, 2008 by Andy Merchant
Today’s post is a little pre-empt for the forthcoming Liberate Media podcast.
A good few businesses use podcasting as part of there intergreated social media campaigns, below is a list of just a few available at the iTunes store:
Business Link (government body supporting SMEs)
Which? Podcast - Consumer Association
One heavy business podcast user is IBM, who use podcasting to brief distributed staff. Read more here
The great thing about podcasts is that they can be completed to a good standard on any size budget. If you don’t have much cash, but do have a little imagination and time, you can still achieve some great results.
The tools you need:
Audacity, is a free all singing, all dancing recording, editing and post-production solution for your audio podcast, this open-source programme has many helpful tutorials that can be found on the site.
TIP: If you want to save to the MP3 format you need the LAME MP3 encoder for Audacity, which i strongly recommend.
A paid-for alternative is RecordForAll which at $40.00 or around £20.00 provides great value for money, there’s also a nice and easy screencast to follow as soon as you open the site. Here’s what they say about it “RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds”.
For more information and a beginners guide to podcasting, view this post, for more information on podcasting in general go to the Liberate Media resource/research page - podcasting section.
Tags: , audacity, liberate media, podcast, podcasting
May 14th, 2008 at 11:47 pm
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