May 30th, 2007 by Wendy McAuliffe
US media giant CBS Corporation has continued its spate of social media acquisitions today with the purchasing of music community Last.fm for $280m (£140m). This makes it the largest-ever acquisition of a UK online community.
Over the past few days, CBS has also announced deals with Wallstrip, WordPress, Ning and Voxant.
Industry commentators have reacted positively towards CBS’ social media strategy. Jeff Jarvis on Buzz Machine refers to its “notion of the audience as the network”, reflecting CBS’s willingness to learn more about the behaviour of its social media networks.
In this online publishing sector, this should be an interesting Web 2.0 case study to follow…
