February 23rd, 2007 by Lloyd Gofton
The CIPR has issued its Social Media Guidelines, although the ‘guidelines’ seem to be more of a code of conduct, which have received mixed reviews from the likes of: Simon Collister, Daryl Wilcox and TWL. Okay, what I meant by mixed - was bad.
In my opinion, the document is a little lacking in substance. It’s more of an introduction to social media, which is certainly required for the PR industry as a whole, but there needs to be more depth to make it a set of guidelines. I had also hoped this document might help to bridge the gap between those PRs that do understand and use social media tactics, and those that don’t, but it falls a little short.
The CIPR has been slow to get itself up to speed on this very important communications medium, and if this document is a reflection of the progress, it still has some way to go.
Oh, and just in case you didn’t see the CIPR President’s post on the launch of the guidelines, with the now infamous quote:”So blog away like billy-o, and work those wikis. But keep it real, and keep it honest!” You can find it here. Ouch!