Coull.tv unveils contextual ads for UGC
March 19th, 2007 by Wendy McAuliffe
The internet video space is a fascinating one to watch at the moment, as anyone in the digital industry will know.
Over the last couple of days, news of a contextual, ad-supported video player called Coull.tv, has surfaced. The beta version launched on Friday, and can be embedded into websites, blogs or MySpace pages, creating contextual advertising opportunities for user-generated content.
Vecosys is calling this an industry “first”.
Coull’s interactive features allow viewers to click on objects of interest to tag, comment and rate, as well as link directly to a specific micro-site or product page.
This is a big step for the user-generated content market, as well as the commercial internet video space. Both are too much in their infancy for us to predict how they will work together, but I suspect social media functionality will be the key differentiator. People don’t just want to watch video anymore - they want to be able to interact with it.
Coull.tv is certainly a step in the right direction. The beta version is clearly not finished, and there’s a fair amount of development still to be done, but I can’t wait to see the finished version.
