Crowdsourcing compendium: General resource, case studies, examples and tips
July 20th, 2010 by Andy Merchant
Following on from yesterday’s Location based compendium: The services, resources, Foursquare case studies and stats here’s another helpful compendium this time on ‘Crowdsourcing’ and related topics.
This is how Wikipedia defines crowdsourcing:
Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.
For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm, or help capture, systematize or analyse large amounts of data.
The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
General Resource
Online Marketing: How User-Generated Content Can Drive Web 2.0 Online Campaigns
Excellent post and a good place to start to get you up to speed with all things related to crowdsourcing.
Top crowdsourcing Websites, Resources, and Companies http://compassioninpolitics.wordpress.com/2008/10/01/top-crowdsourcing-websites-and-resources/
Nice resource post over viewing some guides, applications, platforms and tools available to help you find out more about crowdsourcing.
BEST PRACTICE: Crowdsourcing in B2B http://www.b2bm.biz/Features/BEST-PRACTICE-Crowdsourcing-in-B2B/
Some helpful tips for B2B marketers.
Crowdsourcing Mindmap
Case studies
Case Study: Crowdsourcing exhibitions http://www.museumsassociation.org/museum-practice/creating-engaging-displays/15072010-createdemocracy
An experiment to curate a gallery via the democracy of the general public.
Myoo Uses Crowdsourcing for Sustainability Solutions http://www.fastcompany.com/1662684/myoo-create-crowdsources-sustainable-solutions-for-companies
Examples from Myoo Create, a new company that works with brands to launching sustainability-focused crowdsourcing challenges that engage consumers and spur innovation.
How Air New Zealand uses crowdsourcing and social media for a new in-flight experience
How Air New Zealand is using social media and crowdsourcing to engage people in a creative way.
Case Study: Best Buy Uses Social Media To Crowdsource Employees http://mattsingley.com/blog/2009/04/best-buy-crowdsources-employees/
Best Buy uses a wiki to crowd source their employees thoughts and ideas.
Crowdsourcing examples
Red Bull X Fighters London - Crowd Sourcing Campaign
10 examples of how crowdsourcing is changing the world.
http://www.thesocialpath.com/2009/05/10-examples-of-crowdsourcing.html
A post highlighting a few clever uses of crowdsourcing, just to show how it’s quickly changing almost every aspect of online commerce, research and even human interaction.
Crowdsourcing Examples http://crowdsourcingexamples.pbworks.com/
An extensive wiki is intended for the benefit of anyone who has ever wished they could see a comprehensive list of examples, either backed by a brand or not, that illustrate the power of crowdsourcing
Crowdsourcing example: bmi uses Flickr photos in web design http://www.hotelmarketingstrategies.com/crowdsourcing-example-bmi-uses-flickr-photos/
The BMI website adds user generated content.
YouTube Launches Platform for Crowdsourcing Suggestions http://mashable.com/2010/05/27/youtube-google-moderator/
The use of Google moderator to manage feedback on YouTube.
Crowdsourcing statistics and tips
Some Crowdsourcing Search Stats http://www.thecrowdsourcingblog.com/2010/04/some-crowdsourcing-search-stats/
The use of Google trends to see the impart of the term “crowdsourcing”
Tags: crowdsourcing, crowdsourcing case studies, crowdsourcing examples
