Defining the real value of check-in apps

July 27th, 2012 by Tim Greenhalgh

Douglas Karr over at The Marketing Technology Blog has just posted an excellent link blog, which I am shamelessly re-using, it being Friday night an’all – and this is my short post for the week.

I think we’re behind the adoption curve on mobile geographic services in the UK so Doug’s view of his US experience is illuminating. I’ll admit to having approximately zero geo-marketing apps on my iPhone – maybe I should get out more but the need for proximity (and full trust) does not presently match my interests.

Doug’s right, though about the defining the real value of check-in apps. It’s a discussion we all need – businesses both big and less big. I hope it does not get ambushed by regressive marketers who see the opportunity to reinforce one-way, old-school campaigns, a fear that Shel Israel raised recently.

I’d be a founding member of the Shout-Marketing Noise Abatement Society if that were to happen

Check out Doug’s post and the excellent infographic from Intuit.

      

Tags: check-in apps; Foursquare, Douglas Karr. Marketing Technology blog, shel israel

This entry was posted on Friday, July 27th, 2012 at 8:55 pm and is filed under Blog, Digital communications, Emerging technology, Smartphones, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.