July 27th, 2012 by Tim Greenhalgh
Douglas Karr over at The Marketing Technology Blog has just posted an excellent link blog, which I am shamelessly re-using, it being Friday night anâ€™all â€“ and this is my short post for the week.
I think weâ€™re behind the adoption curve on mobile geographic services in the UK so Dougâ€™s view of his US experience is illuminating. Iâ€™ll admit to having approximately zero geo-marketing apps on my iPhone â€“ maybe I should get out more but the need for proximity (and full trust) does not presently match my interests.
Dougâ€™s right, though about the defining the real value of check-in apps. Itâ€™s a discussion we all need â€“ businesses both big and less big. I hope it does not get ambushed by regressive marketers who see the opportunity to reinforce one-way, old-school campaigns, a fear that Shel Israel raised recently.
Iâ€™d be a founding member of the Shout-Marketing Noise Abatement Society if that were to happen
Check out Dougâ€™s post and the excellent infographic from Intuit.