Comments on: Devaluing PR http://www.liberatemedia.com/blog/devaluing-pr/ Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency. Mon, 15 Mar 2010 03:32:50 +0000 http://wordpress.org/?v=2.6 By: June 4: PR top 5 | Strive Notes http://www.liberatemedia.com/blog/devaluing-pr/#comment-11814 June 4: PR top 5 | Strive Notes Thu, 04 Jun 2009 09:42:47 +0000 http://www.liberatemedia.com/?p=2238#comment-11814 [...] Lloyd Gofton has a go about ‘devaluing PR’.  He says, “PR, as an industry, needs to wake up to [...] [...] Lloyd Gofton has a go about ‘devaluing PR’.  He says, “PR, as an industry, needs to wake up to [...]

]]> By: Lloyd Gofton http://www.liberatemedia.com/blog/devaluing-pr/#comment-11730 Lloyd Gofton Tue, 02 Jun 2009 06:56:23 +0000 http://www.liberatemedia.com/?p=2238#comment-11730 Thanks for your input Antony. No matter how the action is justified in the short term, it seems there will be many more negatives than positives over the long term for both the client and the agency. Thanks for your input Antony. No matter how the action is justified in the short term, it seems there will be many more negatives than positives over the long term for both the client and the agency.

]]> By: Antony Mayfield http://www.liberatemedia.com/blog/devaluing-pr/#comment-11729 Antony Mayfield Tue, 02 Jun 2009 05:46:03 +0000 http://www.liberatemedia.com/?p=2238#comment-11729 So true, Lloyd... Often the client will lose out sooner than they think - a team that is working for low or zero margin within a wider business is not going be sustainable. They won't be able to afford to keep or attract good talent. They won't have the resources or the status they need to get the job done, if they are a loss leader or a freebie provider - not for long anyway. <abbr><em><abbr><em>Antony Mayfields last blog post..<a href="http://feedproxy.google.com/~r/OpenfindsMindsConversations/~3/mDgwsMLqZxE/" rel="nofollow">Always look on the brightside of the downside…</a></em></abbr></abbr></em> So true, Lloyd…

Often the client will lose out sooner than they think - a team that is working for low or zero margin within a wider business is not going be sustainable.

They won’t be able to afford to keep or attract good talent. They won’t have the resources or the status they need to get the job done, if they are a loss leader or a freebie provider - not for long anyway.

Antony Mayfields last blog post..Always look on the brightside of the downside…

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