Distribution is only the first step for your Social Media News Release!
June 29th, 2010 by Andy Merchant
As you might be aware, Pressitt the Social Media News Release, is co-owned by Liberate Media.
Today I wanted to highlight the fact that the SMNR is not a ‘fire and forget’ tactic. It’s not a newswire either.
The SMNR is useful because it opens up conversation and allow brand owners to engage with online users and vice versa. The conversation shouldn’t end after a few hours, days or weeks.
The beauty of the SMNR concept is that you can keep the conversation alive by re-visiting your SMNR and updating it with fresh content and then re-publishing and re-engaging with your audience. It’s the start of the conversation, not the end of your news.
Ideas to update you Social Media News Release:
- New quotes or updated quotes
- Fan videos/images
- Additional links to other news coverage or user generated content
- Update on the announcement
- New findings/research
- or even just to update your contact details
- Updated product shots
- Expert commentary from other sources
Standard newswires would charge to do this, but Pressitt allows you to make any amount of edits for free.
I hope this small snippet of advice allows you to use the social media news service of your choice more effectively, if you have any further queries, please get in touch.
Tags: pressitt, smnr, smpr, smr, social media news release
