Comments on: E-Consultancy roundtable: Who owns online PR? http://www.liberatemedia.com/blog/e-consultancy-roundtable-who-owns-online-pr/ Online PR and social media consultancy focusing on the technology and digital industries. Wed, 07 Jan 2009 07:36:44 +0000 http://wordpress.org/?v=2.6 By: Aliya Zaidi http://www.liberatemedia.com/blog/e-consultancy-roundtable-who-owns-online-pr/#comment-1152 Aliya Zaidi Wed, 28 May 2008 13:28:31 +0000 http://www.liberatemedia.com/uncategorized/e-consultancy-roundtable-who-owns-online-pr/#comment-1152 Hi Wendy, It was good to see you last week. Overall it was a good discussion and we definitely came away with some good key learning points. We've just published the Roundtable Briefing notes here, available as a free download for registered users: http://tinyurl.com/63rpxr With regards to ownership of Online PR; because online PR can be seen as a separate part of the overall marketing mix, this makes it difficult to measure its overall success as part of an integrated communications campaign, especially as many campaigns incorporate both online and offline PR activity. A newer definition of OPR is needed to address the fact that PR is a complex marketing discipline including corporate, public affairs, analyst relations, internal communications etc. Hi Wendy,

It was good to see you last week. Overall it was a good discussion and we definitely came away with some good key learning points.

We’ve just published the Roundtable Briefing notes here, available as a free download for registered users:
http://tinyurl.com/63rpxr

With regards to ownership of Online PR; because online PR can be seen as a separate part of the overall marketing mix, this makes it difficult to measure its overall success as part of an integrated communications campaign, especially as many campaigns incorporate both online and offline PR activity.

A newer definition of OPR is needed to address the fact that PR is a complex marketing discipline including corporate, public affairs, analyst relations, internal communications etc.

]]> By: Giles http://www.liberatemedia.com/blog/e-consultancy-roundtable-who-owns-online-pr/#comment-1103 Giles Fri, 23 May 2008 17:42:16 +0000 http://www.liberatemedia.com/uncategorized/e-consultancy-roundtable-who-owns-online-pr/#comment-1103 Very true. It would be interesting to see if it moves chapters on the pages of text books over the next 5 years. Very true. It would be interesting to see if it moves chapters on the pages of text books over the next 5 years.

]]> By: Wendy McAuliffe http://www.liberatemedia.com/blog/e-consultancy-roundtable-who-owns-online-pr/#comment-1100 Wendy McAuliffe Fri, 23 May 2008 16:37:05 +0000 http://www.liberatemedia.com/uncategorized/e-consultancy-roundtable-who-owns-online-pr/#comment-1100 In essence, I agree no one has to own it per say, but with confusion brand-side around what is online PR and where it should sit in the marketing mix etc...there is clearly a case to be made for defining Online PR better. In essence, I agree no one has to own it per say, but with confusion brand-side around what is online PR and where it should sit in the marketing mix etc…there is clearly a case to be made for defining Online PR better.

]]> By: Giles http://www.liberatemedia.com/blog/e-consultancy-roundtable-who-owns-online-pr/#comment-1099 Giles Fri, 23 May 2008 16:26:24 +0000 http://www.liberatemedia.com/uncategorized/e-consultancy-roundtable-who-owns-online-pr/#comment-1099 Does anyone have to own online PR? Surely whoever does it best will win out! Does anyone have to own online PR? Surely whoever does it best will win out!

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