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Escada’s Oscars PR gaffe

February 26th, 2007 by Lloyd Gofton

The Oscars may be a little outside of our agency’s remit, but nonetheless it’s been impossible to ignore the level of media coverage that the event has received.

A spin-off story, reported on Sky Showbiz, has tickled my sense of humour, and highlighted the importance of getting your PR-line confirmed ahead of events of this scale.

Following recent showbiz speculation around whether or not Australian actress Naomi Watts is pregnant (with her publicist vehemently denying all rumours), Escada decided to release the following statement about the Oscar dress they designed for her:

“The Escada gown set off her most precious new asset – the baby she is expecting with long-time boyfriend Liev Schreiber.”

Whoops.

A quick lesson in why third-party sign-off is so important!

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