Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

From funny cats to Internet phenomenon

June 15th, 2010 by Lloyd Gofton

Remember the cat-caption images? If you’re not familiar I’ve included a few examples below. They are from a very popular site called I Can Has Cheezburger, which pairs photos of cats with quirky captions.

There is an interesting story over at the NY Times about Mr. Huh, who saw the potential in the site and purchased it 10 years ago. It goes on to say that traffic to the site was so good that it went on to be the inspiration for another 53 similar user generated content sites. All of which generated income via ad revenue from day one.

His other sites include:

Fail Blog, which chronicles disastrous mishaps and general stupidity in photos and video.

Daily Squee, with pictures of cute animals.

There I Fixed It, for photos of bad repair jobs.

It just goes to show that it’s not always the most relevant, social or beautiful sites and applications that succeed on the web – finding a niche is just as important.
funny pictures of cats with captions
see more Lolcats and funny pictures

funny pictures of cats with captions
see more Lolcats and funny pictures

Tags:

Leave a Reply

"There is no hesitation in my mind that Liberate Media is the agency of choice for PR. Their understanding of our business - but better still their ability to communicate it effectively - has been unbelievable. Over the last decade at the forefront of the digital arena I have met and worked with numerous agencies - but none come close to the expertise of Liberate Media."

Catriona Campbell, director, Foviance