FT launching financial markets blog
October 19th, 2006 by Wendy McAuliffe
The FT is launching a live financial markets blog on Monday, which will be edited by the Guardian’s former financial editor Paul Murphy.
A beta version of the Alphaville blog is already live at http://ftalphaville.ft.com/.
The blog will offer rolling news and commentary through the UK and European trading day, and guidance on where to go for quality comment and analysis.
A message on the site is telling of how this blog will feed into the FT’s overall editorial direction: “The editorial thinking underpinning this new service from FT.com is that in a world where market professionals are inundated with information there is a pressing need to edit and filter, and hopefully sow a few ideas along the way.”
Blogs have certainly given rise to a greater emphasis on comment and news analysis. Flick through any trade magazine, and there will generally be one page devoted to analysis and a couple of columns of comment from industry insiders. Blogs have shifted this balance, and it’s interesting to see how the FT is responding to this.
