Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

Internet reflects Society…straight from the Cerf

February 21st, 2007 by Lloyd Gofton

Words of wisdom? I’ll let you decide.

According to Google’s vice president and chief Internet evangelist, Vinton Cerf, The Internet is a mirror of the population that uses it. 

He continued: “If you stand in front of a mirror and you don’t like what you see, it does not help to fix the mirror.”

This comment came from Cerf’s address in Bangalore, India, where Google’s Orkut social networking site has come in for criticism after users ran campaigns against India and Indian historical figures.  

I believe he’s right, but what’s more interesting is Cerf confirmed that mobile will become increasingly important as the Internet revolution continues. Something that the US market is now recognising.

“The mobile phone has become an important factor in the Internet revolution. There are 2.5 billion mobile users worldwide and the numbers are expected to increase rapidly in developing countries such as India and China.”

The mobile industry has long been a fascinating one, not only due to the speed of development, but also because of the differing user and technology demands in the major territories.

It seems the Internet will be the medium that can unify these disparate markets, as the one application that is, or will be, in demand from everyone.

If we could just sort out the screen size, interoperability and usability issues now…

Leave a Reply

"I've worked with the Liberate Media team for a number of years, and have always been impressed with the knowledge and creative edge that they've brought to the iBAHN campaign.

“They have developed a deep understanding of our business and objectives, and consider our communications challenges with sound and well-informed reasoning.

“Most recently Liberate has encouraged us to embrace social media as part of our campaign, and have helped to demystify the radically different approach required to communicate in this environment.”

Graeme Powell, managing director EMEA, iBAHN