Is the Press Release still effective?
January 12th, 2010 by Andy Merchant
The Liberate Media team would like to ask you a small favour, which will take 30 seconds of your time in the name of research.
We have put together a very small survey asking 4 questions on the effectiveness of the traditional press release.
Over the last few years there has been much talk about the need for an updated press release format, similar to our own service; Pressitt, but as one journalist tweeted the other day: “If you don’t like press releases, you’re in the wrong industry.” Is this a common view shared amongst journalists, or do you think otherwise?
The survey is best suited to journalists who read/use press releases on a daily basis, but if you have strong views on the traditional press release, feel free to take the survey.
Of course we will share the results with you once they have been finalised.
Many thanks in advance, the Liberate Media team.
Tags: press release, press release survey, traditional PR, traditional press release
