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Liberate Media relaunches in WordPress

January 25th, 2008 by Wendy McAuliffe

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This week, the Liberate Media website relaunched in WordPress.

The old website was little more than a year old, and had received very good feedback…but over the past six months in particular we had realised the need for a website platform that could grow dynamically with us, and respond better to the socially networked environment that we’re operating within.

The decision to use WordPress was an easy one. Not only is it a very cost-effective way of building a new site, but if offers some great functionality including:

  • The ability to easily add and update pages
  • The control to administrate the site ourselves
  • Easy integration of third party plug-ins and software
  • Tools to password protect areas of the site
  • Better search engine visibility
  • Freedom to import embedable content on the fly such as videos, podcasts, games etc

WordPress is a social media platform, and in today’s digital age, it’s crucial that we’re transparent about our presence online and the conversations we’re engaging in. The ability to do this leaves an important digital footprint for the company.

Please take a look at the new site in your own time, and let us know what you think. We hope you feel it offers a breath of fresh air within the PR industry in particular. If you’re interested in finding out more about WordPress, please get in touch.

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"I have a lot of respect for Liberate Media as they know exactly how a
relationship should be between a PR and journalist. Their journalist
background obviously helps, and they all have a really good understanding
of news and what a journalist needs to do their job effectively. I tell all
of my reporters to take their calls, and their good reputation extends far
beyond NMA."

Justin Pearse, editor, New Media Age