January 5th, 2011 by admin
Two of the Liberate Media team have offered a brief insight into the trends that they think will be prevalent over the next 12 months.
Let us know your thoughts.
1. Remote control – Direct access to services from your remote control. Netfilx is the first to do this. To allow you to view its services through Internet enabled TV’s. Facebook button coming soon?
2. Still on the TV theme with Google TV. This was badly reviewed when it first came out, but 2011 could be its year. Could it bring the disjointed digital family back together, just as the Wii did in the video console market?
3. Checking in – Location based marketing will grow massively this year. A small number of US sports teams are starting to leverage LBM to create loyalty schemes, watch UK based venues, teams, restaurants, etc do the same this year.
4. Remember a few years back when we were told that the paywall will never work! Well this year you will see many more magazines going behind the paywall and making it work, even more so when the new iPad 2 hits the stores this year.
5. No more online/offline social media/traditional PR – It will just become known as PR, encompassing all skills.
6. Digital skills begin to evolve away from specialisms such as social/search/analytics and move towards a more general understanding of the digital landscape. A combined skill set will be more valuable to brands and agencies alike.
7. Measurement activities continue to be focused on traditional ROI rather than a relevant and useful combination of digital, social and traditional metrics.
8. Various agencies and disciplines continue to occupy themselves with the fight for ‘ownership’ of social, while the smart agencies understand ownership is irrelevant and continue to learn, experiment and develop services according to need and opportunity.
9. Brands continue to build an understanding that a social approach to business is just that, not a tactic, nor a communications channel.
10. Social meets mobile as we realise the ‘year of mobile’ is no longer important, but mobile facilitating access to the social web is essential, and as a result brands must invest in an accessible mobile offering.