Liberating our online identity…
September 24th, 2006 by Wendy McAuliffe
For months we’ve been debating the benefits of a company website versus a blog for our online offering. We were planning to combine the two, based on the theory that some might prefer the traditional approach. However, if we did this, how would we be able to demonstrate the power of social media that we are so keen to prove to our PR clients?
So we have decided to put our money where our mouth is and trade solely off a corporate blog. It’s an experiment that we hope will be successful, and enable us to interact more easily with those visiting our blog who are interested in finding out more.
From a PR perspective, the Internet has opened up a range of new media channels that we are keen to research and exploit. We believe the growth of social media in particular, where citizens are creating and sharing their own news online, is unlocking exciting PR opportunities for organisations of all sizes. It is now more important than ever for businesses to be aware of who is talking about them online, what is being said and how to reach them.
Our goal is to be at the forefront of this change, creating a PR agency that understands and embraces new channels of communications. We welcome your comments and feedback along the way.
September 25th, 2006 at 7:05 pm
It’s the new way! Congrats on leading by example. If all this social media malarkey is half what it’s hyped up to be then this blog is your ticket to PR stardom.