Facebook users bring in 10 times less cash than traditional media users

February 8th, 2012 by Lloyd Gofton

An excellent article in Guardian’s Monday Note caught my attention earlier this week, titled ‘Facebook’s strange economics‘
The piece, written by Frédéric Filloux compared Facebook’s valuation 3 years ago, with its valuation now and pulled up some interesting data on its profit and value per user, then compared this to other social and traditional media.
The article [...]

Posted in Blog, Digital communications, Digital media, Journalism, Liberate Media news, Trends and research, Useful resources | 3 Comments »

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Tweet limit impacts Social CRM effectiveness - just ask O2

February 1st, 2012 by Lloyd Gofton

The development of Social CRM has been well documented over the last few years, and we have written a number of posts on the subject, sharing Liberate Media’s experiences of Social CRM campaigns.
However, a very real issue in the development of Social CRM, at least in terms of Twitter usage, was highlighted last week by [...]

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When social media bites back

January 25th, 2012 by Lloyd Gofton

It’s been an interesting week for a couple of major brands that have found themselves in a rather sticky social media situation.
Late last week, McDonalds felt the full force of a misfiring campaign when its idea to use a promoted tweet campaign, supported by hashtags, to highlight real life stories from farmers that grow its [...]

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Wikipedia 24 hour black out – a protest against SOPA and PIPA

January 17th, 2012 by Lloyd Gofton

Wikipedia has announced that it will be holding a 24 hour blackout for its English language site from 05.00 UTC on Wednesday, January 18. You can read the statement from the Wikimedia foundation here and press release here.
The statement confirms: “In an unprecedented decision, the Wikipedia community has chosen to blackout the English version of [...]

Posted in Blog, Blogging, Content, Digital media, Useful resources | 5 Comments »

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Google changes the rules and upsets Twitter, among others

January 12th, 2012 by Lloyd Gofton

Earlier this week Google announced a number of changes, which apply to the U.S. only at this stage, and are designed to accelerate personal search, and move towards social search.
The three changes fall under the following categories:
First: Personal results, aimed at helping you to find more relevant to…well…you.
Second: Profiles in search, meaning you can [...]

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Do you own your social profile?

January 5th, 2012 by Lloyd Gofton

Recently the issue of social profile ownership has come to the fore with the very public case
of Noah Kravitz, a blogger based in California who is being sued by his former employer, PhoneDog,  which is seeking damages because he failed to relinquish his Twitter account when he left the company to work for a rival.
This [...]

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YouGov 2012 consumer technology predictions

December 20th, 2011 by Lloyd Gofton

YouGov has announced its 2012 predictions for UK consumers’ consumption and behaviour around Smart TV, smartphones, Facebook, digital newspapers and digital radio. The findings originate from a multi-country study, carried out in November 2011 with almost 13,000 respondents.
The headline statistics include:
o 15% of UK consumers say they will own a Smart TV within the next 12 [...]

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Britain shows strong digital culture

December 14th, 2011 by Lloyd Gofton

Ofcom’s sixth International Communications Market Report was announced today and it shows Britain’s digital culture is developing well against other countries.
According to the report, covered in the Guardian, the British spend more time online, own more Smartphones and digital video recorders and watch more television over the internet than any country on the Continent.
Breaking down [...]

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CMI B2B Content marketing report review

December 6th, 2011 by Lloyd Gofton

The B2B Content Marketing: 2012 Budgets, Benchmarks and Trends report, was published yesterday by the Content Marketing Institute in the U.S., led by its founder Joe Pulizzi.
We usually try to focus on UK/Euro stats on this blog, but I found the data in this piece to be particularly interesting. You can see the full findings [...]

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Mobile years and wallets disappearing

November 30th, 2011 by Lloyd Gofton

It’s about that time of the year when we start seeing predictions for the year ahead. Top of most predictions lists for the last 5-6 years, if not longer, has been “the year of mobile” and of course that hasn’t quite come to fruition. However, next year…
Joking aside, we are certainly getting closer to the [...]

Posted in Blog, Blogging, Content, Digital communications, Digital media, Smartphones, Trends and research, Useful resources | 2 Comments »

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