Lloyd Gofton
April 26th, 2013 by Lloyd Gofton
After the announcement on Thursday that Britain has avoided a triple-dip recession with the economy expanding more than expected by 0.3 per cent in the first quarter, WPP’s results have added additional hope by confirming 2.1% growth in total revenues to £2.5bn. The UK’s services sector helped to boost gross domestic product (GDP) growth to [...]
Twitter Tirades never end well
April 12th, 2013 by Lloyd Gofton
It’s that time again when we look at the latest case study of someone that should know better using social networks to vent personal beliefs/opinions that reflect negatively on their employer. No prizes for guessing what happens next. This time, the brand in question is Microsoft, specifically Xbox, and a recent conversation in relation to [...]
Newspaper sales continue to decline, as online growth builds
March 20th, 2013 by Lloyd Gofton
2013 has been a difficult year for the newspaper industry with press regulation post-Leveson enquiry and falling sales, but online growth offers a ray of light. As we await the latest ABCs, a look back at last month’s figures show a sharp contrast in the outlook for newspapers online and offline. Overall, total national daily [...]
A deeper look at the demographics of Social Media Users
February 19th, 2013 by Lloyd Gofton
The Pew research Center has recently releases its U.S.- focused social networking report which highlighted some interesting trends on who’s using social media most and which social networks are most popular. You can download the full report here: In summary: “The Demographics of Social Media Users 2012” study found that the most frequent social media [...]
Retailers have survived the first digital coming, but what’s next?
January 25th, 2013 by Lloyd Gofton
(This post was originally published on Mob76 Outlook as a guest post) HMV’s recent demise was hardly a surprise. The writing has been on the wall for so long that it’s been painted over and graffitied many times since. If we rewind ten years to 2003, the conversation around retail was focused on the importance [...]
Mobile set to drive U.S. online ad spend beyond 25% of total ad budget
January 14th, 2013 by Lloyd Gofton
According to J.P. Morgan, online advertising will pass a key milestone during 2013, accounting for one out of every four dollars spent by U.S. advertisers, as they increasingly follow consumers online. Internet sector analyst Doug Anmuth has highlighted the importance of Internet-connected mobile devices, as well as the continuing momentum of social media platforms as [...]
2012 a year in social network numbers
December 21st, 2012 by Lloyd Gofton
As we quickly approach 2013, many people are in reflective mood as they look to round-off their year with a 2012 summary post. I’m going to keep it simple and avoid the fluff by hitting you with some of the statistics that evidence the ever-widening reach of social networks. So sit back and spend a [...]
UK shoppers spend the most online
December 14th, 2012 by Lloyd Gofton
The UK is leading the way when it comes to shopping online, according to Ofcom’s International Communications Market Report. The report looks at the take-up, availability, price and use of broadband, landlines, mobiles, TV and radio across 17 major countries: UK, France, Germany, Italy, the US, Canada, Japan, Australia, Spain, the Netherlands, Sweden, Ireland, Poland, [...]
The Business Show – social communications, the myths and realities
November 23rd, 2012 by Lloyd Gofton
Yesterday I attended The Business show, which is the UK’s largest business event, and continues today, Friday November 23rd. I was also invited to give a presentation at the event, in the Telnames theatre, and based the discussion on my recent article for TechCrunch titled: social comms for start ups, the myths and realities. On [...]
Taobao.com achieves $3 billion sales in a single day
November 15th, 2012 by Lloyd Gofton
Earlier this week, a rather impressive online sales record was set by Taobao, a Chinese e-commerce service owned by Alibaba, one of the world’s largest ecommerce groups. Taobao reported $3 billion of sales in a single day (November 11th). That’s not a typo, the day’s sales were recorded at $3 billion and according to Chris [...]