Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

Napster Cat vs Xoost Cat!

April 8th, 2008 by Andy Merchant

As you may be aware one of Liberate Media’s clients is Napster , originally a P2P filesharing service, now an online music store and subscription service.

The corporate identity of Napster is a cool headphone wearing cat:

Napster cat

Vs the imposter!

xoost cat

It kinda looks like the sassy, female, rogue equivalent to the Napster cat, don’t you think?

The xoost cat is the logo of www.xoost.com - a web search engine with a difference. The difference being all your searches are saved to your account, you can also socialize with other Xoosters on the basis of common search interests. Another feature is the ability to share your Xoost searches with your friends on other networks such as Facebook or Twitter.

I’m off now to let both cats out of their cages for a fight to the death…I’m rooting for the Napster cat!

del.icio.us:Napster Cat vs Xoost Cat!  digg:Napster Cat vs Xoost Cat!  newsvine:Napster Cat vs Xoost Cat!  reddit:Napster Cat vs Xoost Cat!

Tags: , , , ,

3 Responses to “Napster Cat vs Xoost Cat!”

  1. xoost.com Says:

    Hi Andy,
    I’m sorry but Xoost is not a cat, it’s a raccoon!!:)
    we had no intention to copy Napster (which we loved like you by the way..) and our service is not a P2P filesharing service, it’s a Social Search service.
    We just liked to haved a face with the signs x and o for Xoost, to make it mnemonic..
    cheers,
    Felix
    ps. thanks to your post now I know Liberate Media, I browsed around and I like your posts..your are bookmarked on Xoost now

  2. Andy Merchant Says:

    Hi,Felix thanks for pointing out Xoost is a Raccoon, and the bookmark - i’m follow you on Twitter.

  3. Donald Says:

    Yeah, but never the less, I think this post is debatable.

Leave a Reply

“The UK wine industry has to be one of the most competitive categories around and for a boutique New Zealand producer entering such an aggressive and flat market it was a challenging circumstance! However, the team at Liberate Media were very impressive. What stood out is their commitment throughout the campaign - 110% - backed by total professionalism, tenacity, regular and comprehensive communication and flexibility - plus, they listen! If you’re looking for a team that continually go beyond the call of duty, then Liberate Media are definitely your team.”

Fleur McCree, co-owner Little Beauty