Netvibes launches widget for publishers
October 3rd, 2007 by Wendy McAuliffe
Netvibes, one of the fastest-growing personalised homepage providers (and RSS reader), has today launched a “smart branded widget” for publishers and corporates.
More information on the Netvibes Publishers Network is available here.
To summarise, businesses and media owners will be able to embed the Netvibes widget (containing all reading feeds and widgets etc) within their site, and brand and customise it to fit their online property.
Early takers include two leading French newspapers, Les Echos and Le Figaro and CBS.
I’m a Netvibes user - I totally rely on it for my daily intake of reading, and so am intrigued to see how this will take-off.
From a social-media PR perspective, it’s a great way for brands to be contributing useful content to their online network, and being seen to be activity engaging with their community, without having to produce any original content themselves.
Although I suspect this will be a slow burner, it’s certainly the way in which coporates and publishers should be heading with their websites.
Technorati tags: netvibes, news, rss, cbs, social+media, publishing, widget
Tags: cbs, netvibes, News, publishing, rss, Social media, widget
