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Obama vs McCaine social media assets round-up

September 9th, 2008 by Andy Merchant

Obama and McCaine have been the first ever presidential campaigners to promote themselves within the realms of social media - and they have done a cracking job at it too!

The following posts demonstrate the uses and power social media has gained for Obma and Mcain in the race for the US presidency.

Social Media Snippets has a great review of Analyzing Barack Obama’s Social Media Strategy, which includes the uses of Facebook, MySpace, YouTube, Flickr and Twitter to promote his presidential campaign.

Another post worth reading is Social Media 301: GOP and McCain Use of Web.

Although according to The Perfect Customer Experience post  Obama vs. McCain on Social Media, Obama is miles ahead of McCaine in terms of hot social media usage.

Another interesting site to follow the US presidential campaign through is Gov tweets, where mentions of the US presidential campaign are pulled into a Twitter microsite, and colour-coded by the party they reference - nice touch!

Prespc tv is another useful resource that drills down graphically on such things as:

Blogosphere Mentions

McCain 63% Obama 75%


72 total : 27 overlap today

Twitter Mentions

McCain 61% Obama 67%


558 total : 155 overlap today

Also worth a look is the YouTube channel called You Choose. The site is dedicated to the presidential race and offers all Obma’s and McCaine Youtube video plus lots of others to help You Choose.

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One Response to “Obama vs McCaine social media assets round-up”

  1. Lee Aase Says:

    Thanks for the link. I agree Obama has been way ahead of McCain to this point, but I think the Palin choice will energize a lot of people who previously hadn’t been involved. So it will be interesting to see what the next two months bring in new activity.

    Lee Aases last blog post..Groundswell Review in Social Media Snippets

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