Online news rises in importance for media & marketing trade press
April 9th, 2009 by Andy Merchant
Lots of news at the moment about traditional newspapers and magazines going bust, tightening their belts and generally finding ways to cut costs.
After a recent conversation with the editor of a well-known trade magazine within the media and marketing sector, it is apparent that online is finally as high up on the priority list as offline magazines. Journalists are now being asked to function across both medias, which is increasing their workloads and meaning less time for investigative journalism.
Here is some information on the rise of online news sources for five well-known trade publications within our sector:
The graphs below show unique visitors to the various websites from Google Trends and Compete.
The majority of sites have seen a definite rise in traffic and visitors, probably due to the fact that news stories are now being broken on the web before appearing in the magazine. Additionally some sites have undergone a relaunch in recent months - the spike in March’s traffic to the Revolution website can be undoubtedly attributed to this. Similarly, sites like NMA.co.uk are also investing more in initiatives like podcasting, which can be a great traffic driver.
Through Twitter and social bookmarking etc, news can be broken and shared in an instant, and I believe going forward more and more exclusives will be given to the online trade press rather than the print press.
I might just have to re-visit these sites in six months time, to see if the trend is continuing…
Tags: online magazine, online news, print press, trade press, traditional press
April 17th, 2009 at 11:47 am
Interesting stuff.
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