PR 2.0/social media - you gotta be in it to win it!
March 27th, 2008 by Andy Merchant
Today i want to share a video with you from SSA PR in the U.S. It overviews the role of PR in social media, and offers some good points to encourage brands to participate in the online conversations that surround its product, service or even employees.
The nuggets from the video are:
- PR 2.0 can help you engage with online interaction and sharing.
- PR 2.0 can help you engage with people, when, where and how they want to be engaged.
- Social media is interactive - Bloggers and critics are commenting on your products and services as you read this text!
- Follow and understand the conversations, then engage in honest and open dialogue.
- Social media is STICKY - all your evidence can be shared and is searchable, so make sure your facts are accurate
Tags: , PR, pr2.0, Social media
