PR case study: Bringing ROO to Europe
February 6th, 2009 by Wendy McAuliffe
We like to let you know when new resources are added to our website, and this week we’ve uploaded a case study featuring a European launch campaign that we managed for ROO, now known as Kit digital.
ROO was one of the early pioneers of online video publishing and distribution. Formed in 2001 and publicly listed in 2003, it was enjoying a position of market leadership in the US and Australia by 2006, serving over 80 million streams per month and boasting syndicated content deals with Fox News, Reuters, Associated Press, ABC News and 20th Century Fox among others.
But having entered the UK market in late 2006, its brand profile in Europe was low and ROO was facing stiff competition from the likes of Narrowstep, Brightcove and Vividas. A high-impact PR campaign was required to support ROO’s aggressive and ambitious expansion plans for Europe.
If you’re interested in reading about how Liberate Media enabled ROO to seize media share of voice from its competitors within a six month period, as well as deliver direct new business leads from brands such as Universal Music, please click through to the full ROO case study here. We hope you find it a useful read, and as always, feedback is very welcome.
Tags: case study, Kit digital, online video, PR, ROO
