PR firms creating social media tools and start-ups
March 12th, 2009 by Andy Merchant
PR firms are usually the ones pitching and seeding news stories, not creating them. So it’s great to see PR firm Waggener Edstrom creating a new tool called Twendz. Twendz is a Twitter tool that pulls in the latest tweets on any given topic, and shows you what the overall user sentiment is, be it positive or negative. A great idea and definitely something the PR industry needs to help the measurement quest.
PR firms are typically the ones who come up with the ideas but hardly ever get any credit for them, so maybe the tide is turning. Will we see more PR companies creating tools themselves, via partnerships or by building new development arms within their companies?
It’s good to see the likes of Waggener Edstrom develop Twendz, and earlier this month you may have seen that at Liberate Media we launched our own service called Pressitt which allows the creation and distribution of Social Media News Releases. It just goes to show that PRs want to evolve and be thought of in a different breath.
Tags: PR, pressitt, social media tools, twendz
