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Pressitt adds Customisable Newsrooms to Social Media News Release platform

January 12th, 2011 by Lloyd Gofton

Today, Pressitt, which was co-founded by Liberate Media and Best Served Cold, announces the launch of a customisable newsroom functionality, which is something we’ve been working on for a while.

We’re also proud to announce Eurosport as one of the first brands to try out the new functionality. You can see Eurosport’s newsroom here

For further information you can click on the Pressitt SMNR, or read on.

Please have a look at Pressitt and let us know your thoughts. We would welcome your feedback.

Eurosport becomes the first brand to showcase Pressitt newsrooms

Pressitt, the free Social Media News Release (SMNR) creation and publishing platform, today announces the launch of customisable newsrooms. The newsroom functionality allows users to create their own online branded news environment.

Now journalists, bloggers and anyone online will be able to find news information published by brands and organisations in one central, branded online hub. Additionally, the newsroom template will also serve as a branded release template for all past and future releases that are indexed on Pressitt.

Eurosport, Europe’s leading sports entertainment group, has been quick to jump onboard and become one of the first brands to utilise Pressitt’s newsroom feature as part of its social media plans for 2011.

One individual newsroom is priced affordably at £15 per month, but is free to all registered charities.

Newsroom features include: the ability to customise the header, footer and background of the newsroom to match the brand’s look and feel, and add Twitter and Facebook widgets. Fonts, links and text colouring are also adjustable to create a branded social environment to host a brand’s latest news.

Michelle Gilbert, head of corporate communications at Eurosport, comments: “Pressitt is an excellent service offering companies and organisations fast and effective social media solutions for their digital PR needs. We at Eurosport have been particularly impressed with Pressitt’s enthusiasm, high level of customer service and help in establishing our newsroom and leveraging our social media news releases. We are looking forward to a fruitful working relationship on these and other projects in 2011.”

Andy Merchant, director and co-founder of Pressitt.com adds: “Over the past year the free Pressitt service has been highly successful at giving brands and agencies an excellent multimedia-enhanced alternative to the ageing press release. Now with the addition of the customisable newsroom, combined with a release template service, we hope to encourage brands to use Pressitt as an online hub of information to showcase their latest news.”

Users who blog about Pressitt will also receive a special discounted offer of £12.50 per month for the first year only.

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“Liberate Media’s track record in the digital marketing sector speaks for itself, and this easily made them our PR partner of choice.

“This is Collective’s first foray into PR, and the Liberate Media team has been quick to get under the skin of our company, pull out the story that we have to tell, and develop a creative and meaningful communications strategy.

“Their knowledge of social media is additionally proving invaluable to raising our profile both on and offline.”

Greg Doone, managing director, Collective