Research: social media and TV e-book

October 2nd, 2008 by Lloyd Gofton

As you may have noticed, at Liberate Media we don’t just promote the digital sector, but we like to really get under the skin of issues and technologies and build our knowledge. We also feel it’s important to share our findings either through our blog, via the resource, and now through a series of brief ebooks the first of which is available to download now.

The first ebook focuses on the use of social media to promote TV programming, titled: Social Media and TV. We’ve looked into the key strategies employed by a number of well known programmes that have embraced social media to connect with target audiences, as well as the campaign results where available.

We hope you find the research useful, and thanks to Andy for pulling it all together.

As always, do let us know what you think and watch this space for more ebooks.

Social Media and TV by Liberate Media is licensed under a Creative Commons Attribution-No Derivative Works 2.0 UK: England & Wales License.

                              

Tags: ebook, research, social media and TV

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