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Retailers have survived the first digital coming, but what’s next?

January 25th, 2013 by Lloyd Gofton

(This post was originally published on Mob76 Outlook as a guest post)

HMV’s recent demise was hardly a surprise. The writing has been on the wall for so long that it’s been painted over and graffitied many times since.

If we rewind ten years to 2003, the conversation around retail was focused on the importance of the web , and although not all major retailers had made the move to reinvent their web presence, it was on the agenda.

In many cases this move took some time to happen and latecomers lost market share and revenue opportunities… but those up against the online leaders such as Amazon (launched 1995) and Play.com (launched 1998) lost much more. They eventually lost a business.

To read the full post please click here Mob76 Outlook

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This entry was posted on Friday, January 25th, 2013 at 9:34 am and is filed under Blog, Blogging, Content, Digital communications, Digital media, Education, Emerging technology, Industry events, Liberate Media news, PR, Social CRM, social marketing, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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