Comments on: Rough Guide to Second Life http://www.liberatemedia.com/blog/rough-guide-to-second-life/ Online PR and social media consultancy focusing on the technology and digital industries. Sun, 23 Nov 2008 10:29:12 +0000 http://wordpress.org/?v=2.6 By: Antony Mayfield http://www.liberatemedia.com/blog/rough-guide-to-second-life/#comment-7 Antony Mayfield Wed, 25 Oct 2006 10:32:24 +0000 http://dev.liberatemedia.com/news/?p=32#comment-7 Size of a small city, yes - but only has a population of a small village at any given moment. As a promotional space it probably has the same footfall as Oxford Street or a l;arge shopping centre, but spread otu across a very large virtual geography. Brands will get some positive PR from doing interestign things in the world - Aloft Hotels is aprime example - but they need to be in it for more than that to justify the effort: e.g. R&D, using it as a virtual meeting space or a creative space for their designers and key partners and customers. Size of a small city, yes - but only has a population of a small village at any given moment. As a promotional space it probably has the same footfall as Oxford Street or a l;arge shopping centre, but spread otu across a very large virtual geography.

Brands will get some positive PR from doing interestign things in the world - Aloft Hotels is aprime example - but they need to be in it for more than that to justify the effort: e.g. R&D, using it as a virtual meeting space or a creative space for their designers and key partners and customers.

]]> By: Wendy McAuliffe http://www.liberatemedia.com/blog/rough-guide-to-second-life/#comment-6 Wendy McAuliffe Wed, 25 Oct 2006 09:46:34 +0000 http://dev.liberatemedia.com/news/?p=32#comment-6 It's true that tangible business results are yet to be proven from having an office in Second Life. In many ways it's hard to believe that this virtual world, which when it launched was the domain of hardcore gamers, is now such a mainstream marketing proposition. The Second Life audience is currently the size of a small city, and it remains to be seen whether it can stand the test of time from a revenue and marketing perspective. It’s true that tangible business results are yet to be proven from having an office in Second Life. In many ways it’s hard to believe that this virtual world, which when it launched was the domain of hardcore gamers, is now such a mainstream marketing proposition. The Second Life audience is currently the size of a small city, and it remains to be seen whether it can stand the test of time from a revenue and marketing perspective.

]]> By: Justin Pearse http://www.liberatemedia.com/blog/rough-guide-to-second-life/#comment-5 Justin Pearse Tue, 24 Oct 2006 18:19:31 +0000 http://dev.liberatemedia.com/news/?p=32#comment-5 Many brands may be launching on Second Life but questions need to start being asked, given the size of the virtual world and the actual user numbers, if they are getting anything more than PR? Many brands may be launching on Second Life but questions need to start being asked, given the size of the virtual world and the actual user numbers, if they are getting anything more than PR?

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