SeaWorld makes a splash in social media (re-visit)
April 7th, 2008 by Andy Merchant
I thought it would be interesting to go back a year and re-visit an excellent example of social media marketing.
SeaWorld San Antonio has done a nice job of utilising some great social media techniques for its newest ride Journey to Atlantis.
It has used a project-based approach, that includes the use of multimedia (Youtube, Flickr), a blog to promote the new ride, and have participated in conversation on targeted social networks to communicate a message.
This is an excellent approach and one that should be adopted by all. It’s not the only way to create a social media message but it is a good way of communicating a new product, service, person or business.
A few notes on the SeaWorld website. I like the social aspect of being able to upload photos to the site - which at the time of writing was not working. Also I could not find a link to the Journey to the Atlantis blog - which has the note:
“This site is going dark for a couple of weeks while we do some behind-the-scenes work. But have no fear, we will be back with some new stuff and an exciting contest.”
Overall nice use of social media tactics which is let down by the above highlighted problems!
Below is the Journey to Atlantis ride. - LOOKS PRETTY GOOD…
Tags: , journey to atlantis, seaworld, Social media, tactics
May 7th, 2008 at 11:03 am
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