SlotMusic, will it succeed or fail?
September 29th, 2008 by Andy Merchant
Slotmusic is a pre-loaded micro sd card which promises to be of high qulity and DRM free - so far so good. Some big record labels have already got onboard and they include EMI Music, Sony BMG, Universal Music Group, and Warner Music Group .
Benefits for the consumer:
No need for a PC.
Slot the micro sd card into you micro sd enabled device.
Bundled with a usb sleeve to use with your PC.
Consumers can also add their own content to a SlotMusic card, creating a personal plug-and-play media library.
SlotMusic cards can hold songs, as well as liner notes, album art, videos, and other creative content.
Will SlotMusic fail or succeed?
It’s quite clear that CD’s are in downward spiral with sales down from 942 million in 2000 to 511 million in 2007. Minidiscs were meant to be the CD killer but look at what happened to them - they died a quick death. Digital music clearly works with iTunes selling over five billion songs, and with the introduction of its iPhone giving it seamless compatibility, who wants to go into the shop and buy a slot music card off the self when you can do everything online?
Another potential pit fall could be the fact that on some mobile phones the sd card holders are in weird places, and may even involve taking out a battery - too much hassle!
Personally I don’t think I’m gonna bother with SlotMusic, and I’ll stick to my own tried and tested methods, but you never know I might just end up eating my own words!
What do you think, will slot cards fail or succeed? The concept could certainly benefit from a good online PR campaign to raise awareness, or else it stands to be another music invention that never properly takes off.
