Comments on: social media measurement grows up http://www.liberatemedia.com/blog/social-media-measurement-grows-up/ Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency. Sun, 12 Feb 2012 00:47:22 +0000 http://wordpress.org/?v=2.6 By: Dave Haber http://www.liberatemedia.com/blog/social-media-measurement-grows-up/#comment-16460 Dave Haber Thu, 24 Sep 2009 12:06:53 +0000 http://www.liberatemedia.com/?p=2414#comment-16460 Thanks for the post. I posted a brief overview of ways to measure social media performance according to marketing objectives. Check it out here: http://www.davehaber.ca/interactive-objectives-blog/2009/9/23/measuring-social-media-success-fail.html Cheers, Dave Thanks for the post.

I posted a brief overview of ways to measure social media performance according to marketing objectives.

Check it out here:

http://www.davehaber.ca/interactive-objectives-blog/2009/9/23/measuring-social-media-success-fail.html

Cheers,

Dave

]]> By: Antony Mayfield http://www.liberatemedia.com/blog/social-media-measurement-grows-up/#comment-15504 Antony Mayfield Sat, 29 Aug 2009 12:40:42 +0000 http://www.liberatemedia.com/?p=2414#comment-15504 Direct-ROI models rarely worked for PR pre-web, and IMO social media engagement is closest to PR in its practice. It is more measureable, but that doesn't mean direct-ROI is applicable... Direct-ROI models rarely worked for PR pre-web, and IMO social media engagement is closest to PR in its practice. It is more measureable, but that doesn’t mean direct-ROI is applicable…

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