Social media news release (SMNR) gathers pace
March 3rd, 2009 by Andy Merchant
It’s great to see Brian Solis, a SMNR evangelist and fellow PR consultant, team up with Jason Kintzler over at Pitch Engine. I believe this partnership strengthens my belief that the social media news release will finally gain the attention it rightly deserves.
The Social Media Release modernized an aging 100-year-old tool and adapted it for the social web, making the foundation for a new type of press release relevant again. But, perhaps most importantly, the Social Media Release was our chance to not only invigorate the traditional press release, it provided visionaries and evangelists with the ability to embrace new tools, mediums, and narrative voices to tell stories more convincingly to those seeking information, their way.
Brian then goes on to talk about Pitch Engine not being a wire service.
It is a social platform to quickly and easily create, host, and share visually rich and dynamic social media releases.
This is the model we have based our own SMNR service on. Pressitt follows the Pitch engine model and sits comfortably beside it.
So with the Pressitt service now in private beta and Pitch Engine coming to prominence in PR circles, things are looking good for the SMNR. With the open channels of conversation, sharing of ideas and groups such as the Social Media Release Workgroup, we can all work together and collaborate to improve the SMNR offering.
If you have an interest in the SMNR format, please register your interest over at Pressitt, we are currently looking for Beta testers. Also go check out Pitch Engine, it’s a great site.
Tags: Brian Solis, Jason Kintzler, pitch engine, pressitt, smnr, social media news release
