Social Media Optimization Is The New SEO With Brian Solis
April 15th, 2010 by Tim Greenhalgh
Last night, I joined in the Hubspot webinar on “Social Media is the New SEO†with Brian Solis and took away enough ideas to last through the rest of this year at least.
Brian engages with diamond-like clarity and precision; and he doesn’t waste words so, likewise, I’ll keep this short.
You can see Brian’s presentation on Slideshare. http://www.slideshare.net/HubSpot/social-media-optimization-is-the-new-seo
Main takeaways:
- Social media conversations currently are “Blah Blah Blah!â€
- The next level for marketing/brand professionals is to cut through
- Do this by accepting that we are all publishers now
- Create and curate Social Objects that extend depth and range of your conversations
- Social Media Objects, managed correctly, automate your social media work
- This is Word of Mouth automated, not just “going viralâ€
- Social Media will have its own budget in companies next year
- Maybe every savvy company will have a Chief Editorial Officer
- That Officer will direct quality, calibre and frequency of content (Social Objects)
- The new “CEOs†will help to connect the dots in Search.
- With Social Objects you will be found and be useful, relevant, authoritative.
- Social Media Optimisation is more than a conversation, more than manipulation
- Empathy is the key.
You know, there was so much more in that hour – The buzz around the webinar and Brian’s book, Engage, is continuing through the #engage hashtag if you want to joiun the conversation.
You can also out more about Social Media Optimisation on Brian’s blogsite http://www.briansolis.com/2010/02/social-media-optimization-smo-is-the-new-seo-part-1/
Tags: Brian Solis, Hubspot, SEO, smo, Social Media Optimsation, social objects, webinar
April 15th, 2010 at 4:06 pm
great summary Tim, just wanted to add a couple of practical tools that I took away:
* Klout – to find influencers by topic to help spread your content
* TubeFilter – uploads video everywhere
* ping.fm – uploads most everything most everywhere
* PeopleBrowser – tweet search tool with 1 year history
I was impressed by how important it is to:
* title, tag, describe your content adequately
* distribute it on all sites appropriate for that content (ie-not just YouTube for video)
* engage influencers to help spread your content
and a bit exhausted thinking about how much work all that is!
April 15th, 2010 at 4:47 pm
Social media conversations currently are “Blah Blah Blah!†– agreed especially on Twitter, people are now seeing SM as a pot of gold!
April 15th, 2010 at 5:03 pm
Thx Shannon – I’m still reeling too! You reminded me about Brian’s idea of us being “curators” now – taking care that people can find and use the useful stuff, through proper “cataloguing” ie descriptive headline/title, full descirption, direct and indirect tags and then making sure it was uploaded in the right. Definitely the tools are so useful;links here: Klout – http://www.klout.com :: TubeFilter – http://www.tubefilterinc.com/ :: PeopleBrowser – http://www.peoplebrowsr.com/
April 15th, 2010 at 5:06 pm
Hey Andy – right there! Cutting through the noise is exactly what Brian Solis wants social media influencers to focus on. As Shannon says, that’s a full commitment and a lot of upfront work. Good thing is Brian thinks that the budgets will be there next year for social media development, rather than shaving off small amounts from other budgets as we do now.
April 15th, 2010 at 8:42 pm
yeah, the real challenge is prioritizing how much to do/where the biggest return is when you are part of a 10 person lean startup
p.s. and thanks for adding the links Tim
April 15th, 2010 at 9:35 pm
No worries, Shannon – I also found Collecta http://collecta.com/ that Brian mentioned; real-time search. On time and resources: Do you think we could work up a matrix for start-ups, small businesses that could map out by Q/A process the optimum route for their social media plans?
April 16th, 2010 at 7:56 am
All the above social media tools and more have been featured in previous editions of the ongoing Liberate Media 5 on Friday blog post series
April 16th, 2010 at 1:47 pm
Thank you, Tim, for the great synopsis of Brian Solis’ rant on SMO being the new SEO – he was so straightforward and generous with his advice. Your post and the subsequent comments are right on, the only thing I’d add:
1. To become findable, you have to increase your digital footprint, put your resources into content production and make the commitment. Shannon – yes, sounds exhausting.
2. Facebook and Twitter are increasingly replacing Google for search activity….be part of the conversation or be left out
Tim – your idea for a matrix for start-ups that maps up for Q/A effectiveness is right on the money – go for it!
April 16th, 2010 at 3:50 pm
Thanks Ana – you’re right there: creating useful, relevant *and* findable content is the BIG step for brands (personal or company). Brian’s vision clashes with Tamar Weinberg’s latest post “Is social media becoming boring?” – she says SEO and social media are two different things. http://bit.ly/bSHMtN – it kind of jars but then I think that she’s maybe conflating apps with process. Facebook and Twitter might die but different connections and conversations will continue. And, as you say, we’ll all be a part of it, or we’ll be invisible.
April 17th, 2010 at 3:43 pm
Great advice I’ll be able to bring to an energetic non-profit whose begun the SM journey. We’re currently working on a badly needed website upgrade while building SM presence. With almost no budget and limited volunteer resources, efficiency and effectiveness are paramount. We can employ several of these ideas to improve our practices and results. Fabulous!
April 17th, 2010 at 8:10 pm
Thanks Lisa – good luck on your journey with the Literacy Council of Kingport. http://www.literacycouncilofkingsport.org/
Happy to help in any way.
Did you see that Global Action Week kicks off on Monday (19th April)to raise awareness of the fact that 774 million adults in the world cannot read or write. More info here on the Global Campaign for Education: http://www.campaignforeducation.org/en/resources/
July 27th, 2010 at 1:44 am
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